Louis Columbus September 14, 2020 Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation effort. 63% of organizations say delivering an excellent customer experience as measured by customer satisfaction scores defines success as a digital-first business, according to a recent IDG study. 67% of … Continue reading Why Digital Transformation Always Needs To Start With Customers First
Jason Khoo August 26, 2020 We’ve all used Google before, we’ve all scrolled down the pages of results looking for the answers we need, and we all know that all Google SERPs have ten results. It’s common knowledge. For this reason, most SEO strategies are developed with one main goal in mind and that’s to … Continue reading 1st Page Google Results Don’t Always Have 10 Results
Donna Miller August 17, 2020 This week, many of us found ourselves experiencing power outages. We were in our offices, we had no electric, we had no power, we had no air conditioning, and we had no internet. Oh my goodness; we had no internet! And I don’t know about you, but my cell phone … Continue reading You Always Have Power
Steve DiGioia August 7, 2020 Many times, we managers think we have all the answers, that we know it all, and our way is the one correct way to do things. After all, we’re management, and our ideas are always better. But that’s not the case. The employees who do the job each day usually … Continue reading Management’s Ideas Are Always Better
Brian Basilico — February 21, 2020 Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed … Continue reading Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up
Erika Dickstein — November 18, 2019 Follow @springinsight If you type a variation of “what do I need for my business to succeed” into a search engine, then you’ll get somewhere in the neighborhood of one quintillion blog posts and articles promising an answer. You need a brand new website! No wait, you really need … Continue reading Always Remember to Say Thank You
Arik Hanson — October 1, 2019 Back when I was working for other people, I always got a ton of push-back when I mentioned I had always adopted an “always be looking mindset.” I think a lot of people took it the wrong way. Like “this guy is going to be looking for a new … Continue reading Why I Think It’s OK (If Not Preferred) to “Always Be Looking”
Luana Spinetti — August 21, 2019 Follow @LuanaSpinetti — August 21, 2019 Not having enough ideas to keep writing is maybe your greatest concern as a blogger, and you know that, as a niche blogger, struggling to fill up your editorial calendar could mean losing readers, traffic and even money. In fact, unlike general or … Continue reading 6 Tricks to Have Blog Content Ideas Always Ready
Arik Hanson — March 6, 2019 — March 6, 2019 Had coffee with a relatively new friend last week. This friend had recently accepted a senior position with a health care company in town. Not surprisingly, we talked about her new role and the process she went through to find it. She talked a lot … Continue reading Is it OK to Not Always Find a Deeper Meaning in Your Work?
Liza Rubinstein — January 21, 2019 — January 21, 2019 Lately, my life has been all about the stats. Monthly campaign reports have me deep in Google Analytics to the point where ad metrics have made their way into my dreams…or nightmares. There’s nothing more exhilarating – yes, exhilarating – than seeing a campaign exceed … Continue reading Google Analytics Metrics Aren’t Always What They Seem
