February 18, 2025 ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity … Continue reading ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity
The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since. MarTechBot on February 3, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Has the Super Bowl always been this important to marketers?
January 12, 2025 Impact investors aren’t always tracking the social or environmental outcomes: new research Impact investors often assume that certain businesses, such as solar energy companies or microfinance initiatives, are inherently good for society. BY The Conversation Investors can aim not only to make money but to benefit society while doing so. But few of those … Continue reading Impact investors aren’t always tracking the social or environmental outcomes: new research
October 06, 2024 Why seeing is not always believing, and what to do about it The way we see others, interpret their actions, and assess their character, may have more to do with our own perception and external circumstances. BY Yonason Goldson What if you couldn’t see others as they really are? What if you couldn’t … Continue reading Why seeing is not always believing, and what to do about it
July 14, 2024 Why does it seem like Gen Z workers are always late? In a new survey, almost half of Gen Z respondents said being 5 to 10 minutes late is the same as being on time. BY Henry Chandonnet As the business mantra goes, early is on time and on time is late. For … Continue reading Why does it seem like Gen Z workers are always late?
Customers now demand ultra-personalization and anticipation of needs before they arise. Explore how AI is making this possible for marketers. David Iscove on February 16, 2024 Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed … Continue reading The new blueprint for customer experience: Always on, always listening
By Rebecca Wooters September 15, 2023 It’s been almost 20 years since the first official Cyber Monday. What was once just a popular shopping day the Monday after Thanksgiving is now one of the most important e-commerce days for the entire retail sector. In fact, last year’s Cyber Monday was the biggest online shopping … Continue reading Digital shopping will always be better when humans are involved
It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning
By Stephanie Mehta August 07, 2023 Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you … Continue reading CEO pay is always under fire. Founder salaries? Not so much
Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it)
