Tag Archives: Always

Why are U.S. AI companies so sure bigger is always better?

July 09, 2026 Why are U.S. AI companies so sure bigger is always better? BY Mark Sullivan   Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. A draft report leaked from the Treasury Department warns of … Continue reading Why are U.S. AI companies so sure bigger is always better? →

‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity

February 18, 2025 ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity … Continue reading ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity →

Has the Super Bowl always been this important to marketers?

The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since. MarTechBot on February 3, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Has the Super Bowl always been this important to marketers? →

Impact investors aren’t always tracking the social or environmental outcomes: new research

January 12, 2025 Impact investors aren’t always tracking the social or environmental outcomes: new research Impact investors often assume that certain businesses, such as solar energy companies or microfinance initiatives, are inherently good for society. BY The Conversation Investors can aim not only to make money but to benefit society while doing so. But few of those … Continue reading Impact investors aren’t always tracking the social or environmental outcomes: new research →

The new blueprint for customer experience: Always on, always listening

Customers now demand ultra-personalization and anticipation of needs before they arise. Explore how AI is making this possible for marketers. David Iscove on February 16, 2024 Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed … Continue reading The new blueprint for customer experience: Always on, always listening →

Why you should always ask why: Strategy must lead tactics in marketing planning

It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching.  It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning →