Customers now demand ultra-personalization and anticipation of needs before they arise. Explore how AI is making this possible for marketers. David Iscove on February 16, 2024 Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed … Continue reading The new blueprint for customer experience: Always on, always listening
Tag Archives: Always
Digital shopping will always be better when humans are involved
By Rebecca Wooters September 15, 2023 It’s been almost 20 years since the first official Cyber Monday. What was once just a popular shopping day the Monday after Thanksgiving is now one of the most important e-commerce days for the entire retail sector. In fact, last year’s Cyber Monday was the biggest online shopping … Continue reading Digital shopping will always be better when humans are involved
Why you should always ask why: Strategy must lead tactics in marketing planning
It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning
CEO pay is always under fire. Founder salaries? Not so much
By Stephanie Mehta August 07, 2023 Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you … Continue reading CEO pay is always under fire. Founder salaries? Not so much
Why prioritizing UX always leads to better content creation (and how to do it)
Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it)
MarTech Salary and Career: Greg Morales on the joy of always learning
“There’s always something new to uncover. … It’s a giant sandbox where I can just take all the toys and move them wherever.” Constantine von Hoffman on April 11, 2023 Q: So how did you get to where you are today?How I ended up here is just being exposed to marketing service providers and … Continue reading MarTech Salary and Career: Greg Morales on the joy of always learning
No, the customer isn’t always right—How to get the most from your CX data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right. Material on February 11, 2022 In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading. Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that … Continue reading No, the customer isn’t always right—How to get the most from your CX data
2 Ways to Gain the Competitive Edge by Always Meeting Customer Expectations
Gabriel Smith October 28, 2021 Industries may be different in many ways, but the expectations of customers are the same. Customers want a seamless and easy digital experience with great service levels and delivery. In the realm of pricing, the same rules apply. Habitat_de_lill / Pixabay In my field of expertise, pricing and quote to … Continue reading 2 Ways to Gain the Competitive Edge by Always Meeting Customer Expectations
7 Blind Spots That Will ALWAYS Get You Into Trouble
Achim Nowak July 21, 2021 Last Thursday, Shwan Lamei and I were strolling through the charmed side streets of Brookline, a close-in Boston suburb. Shwan, former “high-potential” corporate executive, dropped out of corporate life 2 years ago. Founded a start-up in the energy-conservation arena with a business partner, Daria. Has been riding the ups and … Continue reading 7 Blind Spots That Will ALWAYS Get You Into Trouble
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can’t be put back in the bottle Kim Davis on May 6, 2021 “Reinventing Live,” the new book by Denzil Rankine and Marco Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on … Continue reading Events of the future will be hybrid and “always on”