AI may be leading the wave of new AdWords capabilities but humans can still add a ton of value to campaigns. Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of … Continue reading 3 ways humans can do PPC better than machines alone
Dear Marketers, Data Alone Cannot Cure Your Personalization Problems by Eric Porres , (January 16, 2018) In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data to draw insights and acting on the data tied … Continue reading Dear Marketers, Data Alone Cannot Cure Your Personalization Problems
Amanda Oliver — July 11, 2017 — July 11, 2017 fancycrave1 / Pixabay Are you freaking out because all you see are your CPM’s and CPC’s going up and your CTR’s going down? It’s time to take a deep breath – you’re not alone. Plus, we’ve even got ways for you to get through it. … Continue reading CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone
by Marco Sacca July 15, 2016 Follow @AccuraCastITJuly 15, 2016 If you work in a small team, or you’re the person who never takes leave, you might find yourself often alone at work. There are no colleagues to talk to and it feels like you could get away with doing less work. While this seems … Continue reading I Think We’re Alone Now: How to Use Your Time Alone in the Office Efficiently
by Hana LaRock July 11, 2016July 11, 2016 Are you doing enough with your lead generation? Have you tried every tactic in the book, and still not seeing the results that you were hoping to have? Well, it’s not so much about how many different things you are doing to try and bring in leads. … Continue reading Lead Generation: Why Your Website Alone Should Be Enough
by Laura Cole January 28, 2016January 28, 2016 While economic experts continue to forewarn of a global recession in 2016, small business markets around the world remain relatively positive. Take the U.S., for example, where 77% of small business-owners claim to have a positive commercial outlook for the year ahead and 72% of respondents believe … Continue reading Going it Alone: How to Self-Fund Your Small Business Start-Up
by Brendan Gardiner January 27, 2016January 27, 2016 Is your company having email deliverability issues? If so, you’re not alone. Did you know that: 78% of companies experienced email deliverability issues in 2014? 1 out of every 5 email sent fails to land in the inbox? Global inbox placement rate dropped 4% in 2015 to … Continue reading Having Email Deliverability Issues? Don’t Go At It Alone
Julie Winkle GiulioniMarch 22, 2015 Mindfulness and meditation are quickly becoming mainstream in corporate America. The research is irrefutable that meditation contributes to positive outcomes along countless physical and mental health dimensions. And even the most traditional, conservative public and private enterprises are incorporating mindfulness and meditation into the cultures. Unfortunately, in the process, some … Continue reading Meditation Alone Does Not A Mindful Leader Make
Direct Marketing News, Wednesday, October 29, 2014 Having skills in email alone is not that valued when it comes to hunting for a marketing job. In fact, according to a new report from Forrester Consulting and Oracle, only 6 percent of marketing decision markers ranked email marketing as the most important skill they look for … Continue reading Email Skills Alone Won’t Get You a Marketing Job: Report
By Lawrence Anderson, Published October 26, 2014 When it comes to looking forward to new technology, a debate about liberty and personal privacy will never be far behind. You know it just really amazes me how often the same articles raise up the same new future innovations. All the while, they carry the dark prophetic … Continue reading Privacy and Lead Generation – You Are Never Alone
