Tag Archives: Almost

Why Investing in Training Will Almost Always Give a Positive Return on Investment

by Andy Calloway July 27, 2016 Follow @andycalJuly 27, 2016 They say that practice makes perfect, and it is true not only with anything creative but also with the working world. Training is an integral part of making any company efficient and profitable. Training done poorly, however, can result in a major decrease in productivity … Continue reading Why Investing in Training Will Almost Always Give a Positive Return on Investment

3 Reasons Why (Almost) Every Business Leader Needs to Develop 21st Century Social Networking Skills

by Jay Palter June 4, 2016 Follow @jaypalterJune 4, 2016 A lot has changed in the past 20-30 years when it comes to the technology that we use to communicate and build relationships in business. Yet, many business leaders have failed to keep up with these innovations and adapt their own leadership styles and communication … Continue reading 3 Reasons Why (Almost) Every Business Leader Needs to Develop 21st Century Social Networking Skills

The (Almost) All-Video Newsfeed: How 5 Brands Are Using Video (Almost) Exclusively on Facebook

by Arik Hanson May 1, 2016May 1, 2016 It’s no secret: Video on Facebook has exploded in the last couple years. In fact, recent numbers tell us Facebook video for brands is increasing at an astronomical rate (8 BILLION daily video views!). So, we know brands are using video more and more. But, did you … Continue reading The (Almost) All-Video Newsfeed: How 5 Brands Are Using Video (Almost) Exclusively on Facebook

13 Social Media Mistakes Almost Every Business Makes

by Sheila Olson March 6, 2016March 6, 2016 How prevalent is social media? According to Pew Research Center, over 90 percent of retail brands are using two or more channels—and over half of all adults have at least one active social media account. It’s clear that social media marketing offers huge advantages for businesses in … Continue reading 13 Social Media Mistakes Almost Every Business Makes

Report: Almost Half Of Email Marketers Send Everyone The Same Email

Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Barry Levine on February 4, 2016 A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, … Continue reading Report: Almost Half Of Email Marketers Send Everyone The Same Email

How To Identify Your “Almost Ranking” Keywords For Quick SEO Wins

by Brent Carnduff December 12, 2015 Follow @BrentCarnduffDecember 12, 2015 Search Engine Optimization (SEO) should not be looked at as a “one and done” project – instead it should be part of a broader, on-going marketing plan. Unfortunately, when it comes to on-going SEO, many DIY marketers are given the generic advice to “create great … Continue reading How To Identify Your “Almost Ranking” Keywords For Quick SEO Wins

10 Black Friday Emails That Almost Made Us Break Out Our Wallet

by Sasha Seddon November 30, 2015November 30, 2015 Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with Black Friday messages, tempting the user with clickbait subject lines and purse string-loosening calls-to-action (CTAs). To give you inspiration for future campaigns, we’ve drawn up a list of the ten sends which most … Continue reading 10 Black Friday Emails That Almost Made Us Break Out Our Wallet

3 Leadership Tactics That Almost Never Work Within A Matrix

Rick LepsingerJune 15, 2015 One of the biggest challenges of working in matrix organizations is the lack of a clear hierarchy. Work tends to take place within teams representing various departments or business functions, and each team member is an expert in a particular area. To push your initiative forward, you need the support of … Continue reading 3 Leadership Tactics That Almost Never Work Within A Matrix

The (Almost) Painless Way to Toss Inactive Subscribers

Satasha ThompsonMarch 8, 2015 Saying hello is easy. A new subscriber comes on board, is highly engaged with your emails, and as a result is boosting your deliverability rating. Over the customers’ lifecycle, the enthusiasm to open every email wanes and engagement rates dip. You send out a thoughtful and creative reengagement campaign, and then … Continue reading The (Almost) Painless Way to Toss Inactive Subscribers