Laura Patterson — December 4, 2018 Follow @LauraVEM — December 4, 2018 Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, … Continue reading Make Your Marketing & Sales Playbook a Powerful Alignment Tool
Brandon Redlinger — October 30, 2018 Follow @brandon_lee_09 — October 30, 2018 We’ve all seen the stories and heard the tales of a team of misfits that overcome unbelievable odds to beat a team of all-stars. My favorite example is the 1980 US Olympic men’s hockey team, which consisted of amateur athletes going up against … Continue reading What Is The Biggest Mistake Teams Make When Trying To Get Alignment?
Sandy Moore — June 14, 2018 — June 14, 2018 Free-Photos / Pixabay You may have heard the terms “smarketing” or “sales and marketing alignment” but do you really know what these terms entail when it comes to implementation? For many organizations, there are a variety of reasons why it is difficult to align the … Continue reading How to Run an Effective Sales and Marketing Alignment Meeting
Brandon Redlinger — May 22, 2017 Follow @brandon_lee_09— May 22, 2017 When building a house, you can’t start with putting up walls and a roof – you must start with setting and building the foundation. When producing a movie, you can’t start with the conflict – you must start with character and plot development. When … Continue reading The Top 10 Secrets for Sales and Marketing Alignment From the Pros
Jarrick Cooper — December 28, 2016 — December 28, 2016 When sales and marketing work together, it results in increased productivity and profit. When they don’t, important business objectives can be missed. Sales and marketing alignment and sales enablement are two buzzwords I’ve heard a lot lately, but what do they mean and how are … Continue reading Sales Enablement vs. Sales and Marketing Alignment
Keegan Divant — November 2, 2016 — November 2, 2016 The 80’s gave us a lot of great things but the one thing we could have done without is buzzwords. Well, we could have also done without a few other things from the 80’s, but I digress. I’m not a fan of buzzwords because I … Continue reading Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale
by Annie Bustos Follow @TechBlocksOctober 20, 2016 IT and other business units are often oil and water. They might be combined together, but they don’t mix well and tend to keep to themselves. Companies that want to compete in the fast-paced digital world need to achieve IT – business alignment. What’s required for bridging this … Continue reading 3 Ways to Achieve IT – Business Alignment
by Annie Bustos July 29, 2016 Follow @TechBlocksJuly 29, 2016 IT and other business units are often oil and water. They might be combined together, but they don’t mix well and tend to keep to themselves. Companies that want to compete in the fast-paced digital world need to achieve IT – business alignment. What’s required … Continue reading 3 Common Goals for Achieving IT – Business Alignment
by Bryan Rusche May 27, 2016 Follow @BryanRuscheMay 27, 2016 Sales and marketing alignment is difficult to achieve, but it’s also one of the best opportunities for improving business results. When marketing and sales teams are aligned, marketing ROI, sales productivity, and top line growth all go up. To get full alignment, it’s not enough … Continue reading Improving Sales and Marketing Alignment
by Denise O’Berry December 29, 2015 Follow @deniseoberryDecember 29, 2015 Just because your title begins with a C – as in CIO or CTO – it doesn’t necessarily mean you have full access to the rest of the C-Suite. And without that access, it may be tough to get the true lowdown on company strategy. … Continue reading If Your C-Suite Doesn’t Include IT, Alignment Will Be a Challenge
