Tag Archives: Alignment

The Top 10 Secrets for Sales and Marketing Alignment From the Pros

Brandon Redlinger — May 22, 2017 Follow @brandon_lee_09— May 22, 2017 When building a house, you can’t start with putting up walls and a roof – you must start with setting and building the foundation. When producing a movie, you can’t start with the conflict – you must start with character and plot development. When … Continue reading The Top 10 Secrets for Sales and Marketing Alignment From the Pros

Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale

Keegan Divant — November 2, 2016 — November 2, 2016 The 80’s gave us a lot of great things but the one thing we could have done without is buzzwords. Well, we could have also done without a few other things from the 80’s, but I digress. I’m not a fan of buzzwords because I … Continue reading Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale

Logic Model Canvas: Building Strategic Alignment

by Travis Barker Follow @http://twitter.com/innovatevanOctober 24, 2016 Logic Models are used by leadership teams to build awareness, commitment, and investment in the organization’s strategic initiatives, goals, and values. Logic Models are also used to build alignment and troubleshoot potential gaps between vision, strategy, and outcomes achieved. Each part of the model is crucial and helps … Continue reading Logic Model Canvas: Building Strategic Alignment

Persuasion Model Canvas: Building Alignment

by Travis Barker Follow @http://twitter.com/innovatevanOctober 14, 2016 The ability to build relationships through persuasion is crucial to leadership. These same competencies are also essential to building alignment, shared vision, support incremental growth initiatives, help change management efforts, and set up legitimacy. The ability to navigate negotiations, union issues, complex regulatory frameworks, and competing priorities similarly … Continue reading Persuasion Model Canvas: Building Alignment

Why It’s Time To Check Your Sales And Marketing Alignment

As the buyer’s journey continues to shift, it’s more important than ever that marketing and sales teams work together to learn from each other and improve the overall business strategy, says columnist Claudine Bianchi. Claudine Bianchi on September 25, 2015    I recently presented to a group of marketing types about the alignment of sales … Continue reading Why It’s Time To Check Your Sales And Marketing Alignment