Tag Archives: Align

Why SEO and Content Marketing Should Work Together (& How to Align Yours)

Mariah Muller — December 27, 2019 At a recent gathering, a friend of a friend found out I write about digital marketing and SEO. He immediately perked up: “You’re the person I need to talk to!” What exactly did he need help with? He had a blog with tons of great content on it, but … Continue reading Why SEO and Content Marketing Should Work Together (& How to Align Yours) →

B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’

B2B Marketing

B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’ by Laurie Sullivan @lauriesullivan, December 19, 2019 B2B marketers are more engaged during the week of Christmas and New Year’s. This is the time that advertising engagement for business brands on LinkedIn increases, according to findings from a study released Thursday. In December 2018, engagement … Continue reading B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’ →

How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1)

Product Development

Joshua Partogi — October 26, 2019 Hello awesome people. Back with me again with new learning from the trenches. Over the years working with Product Owners mainly who works in large corporations, I see common challenges. The Product Owners jump straight to solution/implementation without knowing the overarching business strategy from the Senior management. And when … Continue reading How to Align Your Product Strategy Using the Product Strategy Canvas (Part 1) →

Here’s how you align marketing strategy with your customer’s journey

Marketing Strategy

SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion. Joe Martinez on June 13, 2019 Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide … Continue reading Here’s how you align marketing strategy with your customer’s journey →

Opposites Attract: How to Align Sales and Marketing

Sales Strategy

Viktor Bogdanov — October 26, 2018 Follow @easytiger1981 — October 26, 2018 No secret that at best, marketing and sales departments coexist peacefully, without interfering in each other’s affairs. That’s not bad. But only if the business owner is satisfied with the financial results and has no ambition to scale. However, if sales managers do … Continue reading Opposites Attract: How to Align Sales and Marketing →

SaaS Market Trends for 2019 and How to Align Your Growth Strategy

SaaS Marketing

Judy Caroll — October 15, 2018 Follow @JudyCaroll1 — October 15, 2018 The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values. Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that … Continue reading SaaS Market Trends for 2019 and How to Align Your Growth Strategy →

How To Align Your Team Behind the Idea of Making A Difference

Team Management

Paul Keijzer — September 17, 2018 Follow @Paul_Keijzer — September 17, 2018 freeGraphicToday / Pixabay Giving a sense of meaning is becoming more and more important to attract and engage talent. We all want our work to matter. One of the most powerful motivators is knowing that you are making a difference in the world. … Continue reading How To Align Your Team Behind the Idea of Making A Difference →

How to align SEO and sales teams so everyone benefits

SEO Checklist

If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has an outline with five communication tips that will get them talking in no time. Casie Gillette on April 9, 2018 It’s no secret that marketing and sales don’t always see eye to eye. The sales team … Continue reading How to align SEO and sales teams so everyone benefits →

Align Incentives with Company Goals

Goals Settings

Zach Heller — November 2, 2017 Some examples of employee incentives that I have come across in the recent past: A social media manager who receives a bonus based on growth in total followership A search engine marketer who receives a bonus based on lowering cost per lead An email marketing specialist who receives … Continue reading Align Incentives with Company Goals →

Align Incentives with Company Goals

Employee Satisfaction

Zach Heller — November 2, 2017 Follow @zheller — November 2, 2017 Some examples of employee incentives that I have come across in the recent past: A social media manager who receives a bonus based on growth in total followership A search engine marketer who receives a bonus based on lowering cost per lead An … Continue reading Align Incentives with Company Goals →