Zach Heller — November 2, 2017 Follow @zheller — November 2, 2017 Some examples of employee incentives that I have come across in the recent past: A social media manager who receives a bonus based on growth in total followership A search engine marketer who receives a bonus based on lowering cost per lead An … Continue reading Align Incentives with Company Goals
Paul Keijzer — May 2, 2017 Follow @Paul_Keijzer— May 2, 2017 If you’ve made the strategic decision to steer your company towards rapid growth you’ve most likely adopted those characteristics that are commonly found in exponential organizations. What you and your talent are now focusing on is realizing the company’s massive transformative purpose while relying … Continue reading How To Align Your Talent to Your Growth
Tukan Das — March 31, 2017 Follow @tdas— March 31, 2017 There are plenty of small tweaks you can make to your sales and marketing programs to generate more and better quality leads. But perhaps the most powerful thing you can do? Align sales and marketing. While on paper it might look like marketing is … Continue reading How to Align Sales and Marketing for Better Lead Generation
Oren Greenberg — March 3, 2017 Follow @orengreen— March 3, 2017 Marketing teams must have visibility over key business goals, in order to align their work with broader company ambitions. This can have a significant impact on business success, startup growth, and sustainability of your digital marketing activities. A recent study found that companies with … Continue reading How To Align Executive Teams With Startup Business Goals
by Jasmine Cortez July 18, 2016July 18, 2016 Field Marketing is a role that bridges the gap between sales and marketing. As a field marketer, my goals are often tied to the success of the sales team. One of the many factors that leads to field marketing success is developing a relationship with sales that … Continue reading 5 Ways To Align With Sales As A Field Marketer
by Michael Del Gigante June 21, 2016June 21, 2016 Digital marketing is both an art and a science. Marketing is an art, but the science behind its strategies determines conversions and closes. This is especially true in the B2B sector, where the target is high-level professionals who have their company’s bottom line on the line. … Continue reading 5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]
by Andrew Follett April 13, 2016 Follow @demoduckvideoApril 13, 2016 I’ve seen it happen far too many times. We’re a few weeks into production and we start hearing things like, “Sorry guys, we need to regroup internally, we have some differences of opinion. We’ll get back to you.” Weeks pass. Momentum fades. The timeline is … Continue reading The Key to Video Success: How to Align Your Team to Achieve Video Nirvana
Ryan MeadOctober 6, 2015 As more office chairs are filled with Instagram users than checkbook balancers, the multi-gen office dynamic is more relevant than ever. This year the 53.5 million Millennials in the workforce outnumber Baby Boomers by over eight million. Older and younger generational workers alike are facing the issues of managing, working … Continue reading How to Align a Multi-Generational Team
Pete SenaJune 3, 2015 I love that companies come to my creative agency with big ideas about how to solve their business problem. But if you think of a brand-agency partnership like a marriage, sometimes these relationships are skipping over the messiness of getting to know each other first. Starting a relationship with a request … Continue reading To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions
Amber KemmisJanuary 6, 2015 Assuming your customers find you exactly when they are about to purchase is not only ignorant, it is also hurting your ability to grow leads and customers. Although variable from company to company, all customers take a journey when making a purchase. Today, this journey often involves the use of search engines. … Continue reading How to Align Your SEO Strategy & Buyer Journey
