Agency Execs Focus On Voice For Brand Engagement by Chase Martin , May 19, 2017 As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities. That was the general consensus from a panel discussion of agency executives at the annual MediaPost IoT Marketing Forum … Continue reading Agency Execs Focus On Voice For Brand Engagement
Andy Beohar — May 19, 2017 Follow @sevenatomsbuzz— May 19, 2017 If you own or manage an ecommerce company, you’re probably aware that the competition is pretty fierce, which is why strategic and aggressive marketing is crucial to stay afloat. Unfortunately, most of the basic ecommerce marketing tactics take a lot of time to learn … Continue reading 7 Reasons to Hire an Ecommerce Marketing Agency
Andy Beohar — May 5, 2017 Follow @sevenatomsbuzz— May 5, 2017 Developing account structure for a new AdWords account can be a daunting task. After all, account structure is what ultimately sets up your campaigns to be either a success or a fiery disaster. But don’t bury your head in the sand just yet—we’re here … Continue reading PPC Management Agency Insider Tips for PPC Account Structure
Rod Ripley — April 6, 2017 — April 6, 2017 Revenue forecasting doesn’t just show you how much money you may make. It also indicates how much you may be able to spend. Forecasting revenue helps you maintain profitability by allowing you to offset your projected expenses. Therefore, the accuracy of your revenue forecast is … Continue reading How to Choose the Right Revenue-Forecasting Technique for Your Agency
David Arnold — April 6, 2017 — April 6, 2017 We’re already several months into the new year, and the goals you’ve set for your team are starting to feel real. If you’re like most business owners, you’ve spent a lot of time focusing on how to improve strategies that worked the previous year. Maybe … Continue reading 4 Creative Agency New Business Strategies You Haven’t Tried—Yet
David Arnold — April 6, 2017 — April 6, 2017 Intellectual capital is critical for creative agencies. In an industry where skill sets such as creativity and knowledge are precious assets, the core problems we face in marketing and advertising generally center on people—or the lack thereof. And often, these intangible resources are far more … Continue reading The Right Fit: Creative Resource Management in Your Agency
Rod Ripley — April 6, 2017 — April 6, 2017 Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project … Continue reading How to Recruit Creatives to Fill Cross-Functional Agency Roles
Penny Kooy — April 6, 2017 — April 6, 2017 Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries. Let’s break it … Continue reading Is Project Management Different in an Ad Agency?
Erin Higgins — March 17, 2017 Follow @sevenatomsbuzz— March 17, 2017 By now, most people have caught onto the fact that Facebook is a very lucrative market for advertising both to new and existing customers. However, the actual process of such advertising is a little more elusive. Because of this, a lot of businesses end … Continue reading 10 Facebook Ad Mistakes You Avoid with a PPC Management Agency
Your agency’s rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture. David Rodnitzky on March 7, 2017 I’m obsessed with creating a great culture at 3Q Digital, my employer. If you type in my name and the word “culture” into your … Continue reading What do employee reviews really say about your agency?
