Karl Sakas — July 7, 2017 Follow @KarlSakas — July 7, 2017 Snufkin / Pixabay Hiring at your agency? You owe it to yourself—and your team—to do skeptical reference checks. See how. Reference checks are a vital step in vetting your agency’s new hires. But you have to do them right, because candidates have an … Continue reading Use Skeptical Reference Checks to Find Great Employees at Your Agency
Why create boring client reports when you can create stunning presentations that grip the attention of your customers and truly prove your value? Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to … Continue reading Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Andy Beohar — June 25, 2017 Follow @sevenatomsbuzz — June 25, 2017 Photo-Mix / Pixabay Once you have your Google AdWords account up and running, your work doesn’t stop there. Now, it’s time to scale your strategy so that you can generate the most leads and sales from your ads. Below, we’ll share some expert … Continue reading Google AdWords Agency Hacks for Scaling Your AdWords Account
Andy Beohar — June 20, 2017 Follow @sevenatomsbuzz — June 20, 2017 AdWords can be a beautiful thing—but for some, it can be a nightmare. Setting up the right AdWords account structure is crucial to campaign success, but it’s not as easy as one might believe. But I’m here to settle your fears. The truth … Continue reading PPC Management Agency Tips for AdWords Account Structure
Karl Sakas — June 14, 2017 Follow @KarlSakas— June 14, 2017 geralt / Pixabay What if your lack of delegation was costing you and your agency $ 1,000 an hour? The owner of small marketing agency in Oregon shared: “My biggest struggle is letting go of client work and delegating to others.” She was currently … Continue reading Your Failure to Delegate Costs Your Agency $1,000 an Hour
Brooke B. Sellas — June 9, 2017 Follow @madSMscientist— June 9, 2017 Looking for a social media agency to ensure you’ve constantly got something smart to say online? Congratulations! Outsourcing your social media to someone else is often a shrewd move. However, I can tell you from experience that unless you do your homework when … Continue reading How To Interview (And Hire!) A Social Media Agency
Programmatic’s Impact On Agency Compensation Model by Laurie Sullivan @lauriesullivan, May 24, 2017 Programmatic buying and other technology-focused approaches to buying and purchasing media have begun to complicate agency compensation models. Brands and their agency partners are looking to simplify the processes. Dave Beals, president and CEO of JLB + Partners, from the ANA Advertising … Continue reading Programmatic’s Impact On Agency Compensation Model
If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich. Geoff Gurevich on May 29, 2017 Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages … Continue reading Is your creative agency killing your campaign?
Nick Latreille — May 25, 2017 — May 25, 2017 It’s no secret that automated website builders like Wix or Weebly are a dime-a-dozen, and it seems like everyone has a cousin or a friend who knows HTML. In the initial onboarding process, a lot of customers ask us why they should bother redesigning an … Continue reading Why Entrusting Your Website to an Agency Will Grow Your Business
John Lincoln — May 23, 2017 Follow @johnelincoln— May 23, 2017 If you’re at the point where you’re ready to hire a digital marketing agency, then it’s time to start the interview process. During that process, you’ll talk to people from competing agencies. It’s important that you ask those sales reps the right questions. Otherwise, … Continue reading Hiring a Digital Marketing Agency? Stop and Ask These 9 Questions First
