by Jeremy Taylor December 10, 2015 Follow @JezTaylorUKDecember 10, 2015 Industry studies over the years have outlined that measurement continues to trouble both clients and agencies. We put this to our panellists during our Growing your digital marketing agency: solving the measurement puzzle webinar. Drawing on their client experience, they suggested some of the primary … Continue reading Why Do Digital Marketing Agencies Struggle With Measurement?
by Melissa Duko December 9, 2015December 9, 2015 We’ve all been there. Open up a bill and feel our stomach drop as we experience sticker shock. No one likes high cost surprises, especially when you haven’t budgeted for them. A PPC management company’s pricing model will affect your ROI either positively or negatively. Choose the … Continue reading How PPC Agencies Price Their Services, and How to Know What’s Best
Live Webcast: Thursday, December 10, 2015, 1:00 ET (10:00 PT) Digital Marketing Depot on December 1, 2015 When it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do … Continue reading Organically Grown Email Lists — The Inside Track For Agencies
by Bob Hutchins November 14, 2015 Follow @BobhutchinsNovember 14, 2015 Founded in 1948, Ogilvy & Mather has worked with some of the biggest brands in the world: Ford, IBM, Nestlé, IKEA, American Express, and so on. They’ve been around the block a few times, continually innovating and reinventing their marketing efforts. In early November, Ogilvy … Continue reading 6 New BIG Ideas from 1 of the Oldest Agencies
David ButlerOctober 31, 2015 When I first decided to become an independent SEO consultant, I was blown away by the number of people contacting me wanting me to do their SEO. I didn’t need to do any marketing or outreach to pick up quality clients – they came to me. Why was this happening? They all told … Continue reading 4 Major Problems With SEO Agencies
Navneet KaushalOctober 24, 2015 Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Do you want tools that will grow as your business does? If so, freemium is the way to go. Freemium tools allow start-ups to use the basics needed to … Continue reading 5 Online Freemium Tools for Start-Ups and Agencies!
Mark SchaeferOctober 21, 2015 If you’re an advertising or marketing agency, how do you differentiate yourself today? Do you have the best creative talent? (A claim that is fleeting at best.) Do you have scale so you can handle a global account? (But size can also be a detriment in an always-on fast-reacting world.) Do … Continue reading Why Ad Agencies Need to Become Software Companies
Stephanie TrembathOctober 5, 2015 Instagram is primed for mobile and social commerce with over 400 million users worldwide. Especially for brands and artists, Instagram fosters a heightened sense of intimacy and engagement when compared against other social networks. With millions of users consuming images for 21 minutes per day, Instagram influencers are finding new ways … Continue reading Creative Ways Artists and Agencies Use Instagram Banners
Sahail AshrafOctober 5, 2015 Digital agencies are no longer just finding their way and are now some of the strongest companies around, using funding as a springboard to even greater heights. The best digital agencies practise what they preach, and have incredibly fluid marketing campaigns that bring traffic, engage audiences and position them as authorities … Continue reading 15 Top Digital Agencies Sharing Great Work On Social Media
Jeremy TaylorSeptember 7, 2015 There are numerous choices involved in prioritising your service offerings. You could focus on services that offer higher profit margins, or services that are appear to have a sudden boom in popularity. Equally, you might want to focus on essential services like web design, email marketing or SEO, which are always … Continue reading How Should Digital Marketing Agencies Prioritize Their Services?
