Greg BoboloAugust 10, 2015 Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality. Much of the video content one will find on YouTube is poorly produced, meaningless, tasteless and sometimes even offensive. With all the not-safe-for-work video content floating around, premium brand advertisers need … Continue reading Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content
Tag Archives: Agencies
6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream
Dave RoccoJuly 20, 2015 When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new client often means inheriting an AdWords account. More than likely, the account is a mess – it has poor structure, expensive keywords and few negative … Continue reading 6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream
How To Ignite Innovation in Large Agencies
Change is difficult, but columnist Andrew Ruegger has five ways to help your large agency evolve and cultivate a culture of innovation among your team. Andrew Ruegger on July 6, 2015 The most frequent request we get from clients is to provide innovative solutions to their business objectives — which is challenging, but usually for … Continue reading How To Ignite Innovation in Large Agencies
5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do
David MurdicoMay 20, 2015 The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. … Continue reading 5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do
How Digital Marketing Agencies Can Keep Clients Happy
Priya Florence ShahMay 6, 2015 At a recent early morning videoshoot for the 24adp Digital Marketing Conference, I was asked how agencies can establish better relationships with their clients. To that I had only one answer – align yourself with your client’s Digital Marketing goals. If you give your clients the results they are looking … Continue reading How Digital Marketing Agencies Can Keep Clients Happy
3 Red Flags to Identify Unsavory SEO Agencies
Andrew DennisMarch 25, 2015 Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Many business owners are aware that SEO is important to their company, but they might not fully understand why or how. This provides illegitimate businesses selling “SEO” an opportunity to profit from their lack of … Continue reading 3 Red Flags to Identify Unsavory SEO Agencies
Run, Don’t Walk, From Agencies That Guarantee Search Engine Optimization Results
Steve HammMarch 20, 2015 There’s one universal truth regarding search engine optimization: it’s impossible to guarantee specific results. In this blog post we’ll explain why there’s no guarantee with SEO and why you should be skeptical of those who claim otherwise. First, you need to understand how SEO works. The goal is to improve your page rank on … Continue reading Run, Don’t Walk, From Agencies That Guarantee Search Engine Optimization Results
How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. Martin Beck on January 20, 2015 The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly … Continue reading How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
What Type of Agency Will Own Social Media Marketing?
Bissell’s director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That’s one reason why Bissell this month decided to consolidate its creative and media business at a single shop: Olson. Still, the broader industry question of what type of agency … Continue reading What Type of Agency Will Own Social Media Marketing?
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