Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your “dud” keywords. Russell Savage on November 20, 2015 I love trying and testing out new keywords, but I usually forget to clean up after myself. According to Larry Kim’s article about Keyword Hoarding, I’m not alone. What … Continue reading Keep Your Accounts Clutter-Free With This AdWords Script
What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones. Laura Collins on November 11, 2015 It goes without saying that as an advertiser, the more you know about your audience, the better. … Continue reading Get To Know Your Users With Audience Insights From AdWords
Thomas CoppenNovember 3, 2015 There’s a real art to writing web copy that converts, especially when working within the tight parameters of Google AdWords. Finding the right phrasing when limited to just 25 characters for the headline and 70 for the body text is a skill that even finest wordsmiths can find a challenge. However, … Continue reading 5 Tips for Successful AdWords Split Testing
Brian BasilicoNovember 3, 2015 Have you ever received a call from Google wanting to talk with you to make sure your Google Business listing is up to date? These automated phone calls say, “Our records show you have not updated your free Google (business) listing.” Even if you are registered with the ‘Do Not Call’ … Continue reading 5 Quick Tips To Make More Money With Google AdWords
Jonathan LeveyOctober 24, 2015 Google AdWords location ad customizers represent a pay-per-click (PPC) way to target a specific audience in a specific location. With location ad customizers, you can change details in your PPC ads dynamically, whether it’s color details, price, size, dimensions, countdowns, sales events, or seasonal sales. If, for instance, you’re managing a … Continue reading How to Use AdWords Location Ad Customizers
Margot da CunhaOctober 21, 2015 Whether or not you’re a scientifically educated individual, you are likely familiar with the celebrity of neurotransmitters, dopamine. Perhaps you recently experienced it when indulging in a pint of ice cream or a glass (or bottle) of wine – no judgment. Dubbed the “Kim Kardashian of molecules” by Vaughn Bell, … Continue reading How Dopamine Can 3X Your AdWords CTR
Nic D’AmatoOctober 5, 2015 Geo customizers are the latest AdWords feature to come out of beta. Ad Customizers are already one of the coolest ways to personalize your ad copy, and this new feature opens the door to more options, particularly for local advertisers. With geo ad customizers, advertisers who have inventory or special offers … Continue reading AdWords Geo Customizers Can Cut Your CPA in Half – Here’s How
Helen GeraghtyOctober 1, 2015 Earlier this week Google announced that they will be launching a new and exciting AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. What do we know so far? Customer Match is expected to be rolled out to all advertisers … Continue reading Google AdWords Will Soon Allow Ads to be Targeted Using Email Addresses
By Mark Runyon September 30th, 2015 What Are PPC Ad Customizers Anyway? PPC ad customizers are a feature of Google Adwords that allow you to change details in your PPC ads and do so dynamically – meaning you can effectuate instant changes as and when you need them. You can change: The size and dimensions of … Continue reading How to Use AdWords Ad Customizers [PPC]
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
