Karen Repoli — May 24, 2018 Follow @karenrepoli — May 24, 2018 mohamed_hassan / Pixabay One thing many bloggers do wrong is not giving their readers anything to do at the end of the blog post. Put yourself in their shoes for a minute. You just read a great article, now what do you do? … Continue reading 4 Calls To Action for Your Blog that Work
Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018 Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
Anton Eliasson — May 2, 2018 Follow @antoneliasson — May 2, 2018 A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. … Continue reading What’s Missing from Your Video Ad’s Call to Action
The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow and offers tips on what they can do in response. Andy Evans on April 16, 2018 The legal and political debate around net neutrality rages on following the Federal Communications Commission’s … Continue reading Why publishers should be taking action on net neutrality
The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018 Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats — … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018 Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action
Brian Appleton — February 3, 2018 Follow @BArailrunner — February 3, 2018 Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s … Continue reading 3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action
Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy. Peter Minnium on September 8, 2017 The sole predictive factor for the success of Super Bowl ads is the degree … Continue reading Storytelling for action: Why brands need to tell a complete story
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports that drive results. Amy Bishop on August 21, 2017 Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around … Continue reading Bridging data and action: How to create killer reports
You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads. Garrett Mehrguth on August 11, 2017 My paid search campaigns are underperforming, and so are yours. It’s a … Continue reading How soft calls to action will save your B2B campaigns
