Howard J. Sewell — August 2, 2017 Follow @hjsewell — August 2, 2017 TeroVesalainen / Pixabay Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in … Continue reading Email Copywriting: Drive Action at Every Opportunity
Alex Birkett — July 10, 2017 — July 10, 2017 The call to action is a core component of marketing, sales, and any persuasion-based effort today. There’s been a lot of content written about how to tweak CTA copy, color, size, and other elements, but sometimes, it’s easiest to learn through examples. In this way, … Continue reading 25+ Call To Action Examples: The Good, The Bad, and the Ugly
LinkedIn’s official rollout of Matched Audiences in April highlighted new audience targeting options. Columnist Laura Collins explains why retargeting works and why advertisers should be taking advantage of the changes. Laura Collins on June 2, 2017 at 10:12 am Since its launch in 2003, LinkedIn has completely revolutionized professional networking. I often wonder how recruiters, … Continue reading Finally getting (Linked)In on the retargeting action
Julie Chomiak — May 1, 2017 — May 1, 2017 A website plays many roles for a small business. It serves as a marketing tool, sales hub, customer service representative, among various other functions. To maximize your small business website’s impact on every visitor, consider merchandising your website. What exactly does merchandising your website mean? … Continue reading Merchandising Your Website: Call to Action Examples and More!
Jeanette Russell — April 21, 2017 Follow @jnetrussell— April 21, 2017 Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy … Continue reading Engage Social Media Influencers to Extend Your Reach & Drive Action
Erin Higgins — March 30, 2017 Follow @sevenatomsbuzz— March 30, 2017 Looking to spruce up your PPC management? As you’re probably aware, this isn’t the easiest accomplishment to make. But don’t despair!There are several tasks that you can start on today in order to get things on the right track. Just take a look at … Continue reading PPC Management Checklist: The Ultimate 13 Point Action Plan
Julie Chomiak — March 13, 2017 — March 13, 2017 Let’s face it: some days you just need a boost. Whether it’s because you’re starting a business, managing a team, or simply juggling everything life is throwing your way, taking a moment to find motivation is important. Running a small business takes tenacity and perseverance, … Continue reading 16 Productivity Tips to Propel You Into Action [Infographic]
William Gadea — December 21, 2016 — December 21, 2016 Aisle or window? Boxers or Briefs? Vodka or Gin? These are all eternal questions. In video production, we have an eternal question of our own: Live Action or Animation? Since we are an Animation Studio, perhaps you might expect us to say Always Go Animated! … Continue reading The Big Decision: Live Action or Animation?
What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers. Brian Massey on December 1, 2016 Last month, I showed you how to turn a content page into a lead-generating landing page. After … Continue reading Generating leads from content: Placing calls to action
by Christina DavidsonOctober 17, 2016 Calls to action also known as CTAs are common practice when attempting to convert a website visitor into a lead. This call to action directs the user to take the next step and can collect valuable information about your prospective customers. Let’s take a deeper look into the definition of … Continue reading Calls to Action: Best Practices for Effective CTAs
