Tag Archives: about

WFM is About Profit and Practicality, Forget “Art and Science”

by John Orr Follow @CeridianSeptember 12, 2016 Consultants have argued for decades that workforce management (WFM) is a mixture of art and science. However, the fact is, it is neither. Workforce management ultimately comes down to profit and applying practical – not over-engineered — practices that enable higher performing retail operations. WFM is a series … Continue reading WFM is About Profit and Practicality, Forget “Art and Science” →

Forget who’s leaving. How about who’s staying? How to evolve your agency creative department

How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department. Allison Kent-Smith on September 12, 2016 There has been a lot of chatter about talent leaving the industry of advertising, particularly creative. … Continue reading Forget who’s leaving. How about who’s staying? How to evolve your agency creative department →

Loyalty Program Strategies for Travel: Get Customers Talking About You

by Timi Garai Follow @timigaraiSeptember 9, 2016 While I was preparing to write this article, a memory suddenly came to me. During check-in at the crowded and noisy Istanbul Airport, a kind staff member asked if I would like to sign up for Turkish Airlines’ Miles & Smiles loyalty program. Honestly, for a moment, I … Continue reading Loyalty Program Strategies for Travel: Get Customers Talking About You →

What Hillary Clinton Can Teach Us About Email Abuse

by Vicky Oliver Follow @vickyoliverSeptember 8, 2016 Electronic communication is what makes today’s business world spin. Reliance on the instantaneous exchange of information lets us communicate at all hours of the day or night and establish a message trail to keep track of decisions and progress. But, as Hillary Clinton’s email debacle demonstrates, the advantages … Continue reading What Hillary Clinton Can Teach Us About Email Abuse →

3 New Google AdWords Features You Need To Know About

by Mark Simmons Follow @mixeddigitalSeptember 7, 2016 On July 26th, Google released three new, highly anticipated AdWords features specifically designed to make it possible for advertisers to capitalize on today’s mobile-centric consumers. For advertisers, adopting the new features, expanded text ads, responsive display ads and device bidding, as soon as possible will give them a … Continue reading 3 New Google AdWords Features You Need To Know About →

5 Questions Your HR Team Should Ask About Workplace Safety

by Cosette Jarrett Follow @cosettejarrettSeptember 2, 2016 Workplace safety undoubtedly becomes a larger issue each year a company is in business. As a company grows and demand increases, it becomes more and more necessary for its owner(s) to assess their operations to ensure that they are maintaining workplace safety as they attempt to increase efficiency. … Continue reading 5 Questions Your HR Team Should Ask About Workplace Safety →