Albizu Garcia — January 19, 2018 Follow @gainapp — January 19, 2018 Dark social is not as scary as it sounds, but you should still be paying attention to it. If you’ve never heard the term before, dark social refers to social sharing through private channels that your website analytics tool cannot track as referrals. … Continue reading What Your Brand Needs to Know About Dark Social
A Lack Of Understanding About AI Makes Consumers Uncomfortable by Laurie Sullivan , Staff Writer @lauriesullivan, (January 16, 2018) Consumers still lack fundamental knowledge about artificial intelligence, which makes them standoffish and uncomfortable and raises concerns about sharing information through a variety of technology such as chatbots, despite Gartner’s estimate that by 2020, chatbots will … Continue reading A Lack Of Understanding About AI Makes Consumers Uncomfortable
Iain Carruthers — January 15, 2018 — January 15, 2018 There’s a lot of conversation about Jobs To Be Done in innovation and start-up circles. There’s a certain degree of hype about it, but at its core is common sense and a good corrective to corporate and marketing myopia. So what are the key principles … Continue reading What You Need to Know About: Jobs To Be Done
Choncé Maddox — January 12, 2018 — January 12, 2018 When I first got interested in freelance writing, I thought the role sounded too good to be true. Get paid to write and do what you love? Set your own rates and choose your own hours? Awesome! For anyone who has a marketable skill they … Continue reading 3 Myths About Freelancing That Can Derail Your Success
Tom Clinton — January 12, 2018 — January 12, 2018 Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. … Continue reading 4 Important Things to Know About AdWords Parallel Tracking
Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they’ll continue to evolve in 2018. David Rodnitzky on January 9, 2018 Now that 2017 has come to a close, it’s time to put away our fidget spinners and reflect on another … Continue reading The top 10 things I learned about online advertising in 2017
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. John Lincoln on January 8, 2018 As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As … Continue reading 10 facts about rich results that all SEOs should know
John Hawthorne — January 8, 2018 — January 8, 2018 Imagine you have an idea and need some funding. You go to a bank. Right? You might have a conversation like this: “Hey, Bank Loan Officer, I’ve got a fantastic idea, but need cash to get it off the ground.” “No.” “But…” “Fine. I’ll need … Continue reading Everything You Need To Know About Crowdfunding In 2018
Liz Bardetti — January 5, 2018 — January 5, 2018 Today’s workforce is one of the smartest and most self-aware in decades. How they acquire job satisfaction has quickly evolved. What used to drive employee retention were things like salary, benefits, job security, and while those things are still extremely important, employees today are looking … Continue reading 10 Powerful Things You Didn’t Know About Employee Volunteering
Are Search Professionals Optimistic About 2018? by Laurie Sullivan , Staff Writer @lauriesullivan, December 29, 2017 Despite the continual search algorithm changes by Google and Bing, 92% of search-engine-optimization professionals feel optimistic that 2018 will be a good year for SEO professionals. But 73% think delivering client results will become more difficult. A study conducted … Continue reading Are Search Professionals Optimistic About 2018?
