Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started. Allen Martinez on February 8, 2018 When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the … Continue reading Everything a CMO needs to know about video marketing in 2018
Brian Basilico — February 7, 2018 Follow @bbasilico — February 7, 2018 So I hear this all the time: Email marketing is dead. Email is dead. Well, I’m here to tell you that that’s far from the truth. Why is that? Well, first and foremost let’s look at corporate America. We all know our millennials … Continue reading Is Email Marketing Dead? 5 Things To Know About Email Marketing!
Nathan Resnick — February 5, 2018 Follow @naterez94 — February 5, 2018 With the start of a new year comes a great opportunity for businesses big and small to look back at what they accomplished in 2017 and make plans for improving their profitability in 2018. But how can you ensure that you’ll actually meet … Continue reading 7 Must-Have Tools for Online Stores Serious About Meeting Their ROI Goals In 2018
Personal Branding Blog — February 2, 2018 — February 2, 2018 Check yourself. Ask yourself this one question and then take a moment to really think about your answer. Are you getting mad about the right things? Then take it two steps deeper with these follow-on questions. Are you getting mad about things that you … Continue reading Get Mad About The Right Things
Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths. Barry Levine on February 2, 2018 The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, … Continue reading Here are 9 misconceptions about GDPR
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. Jamie Pitman on January 25, 2018 The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As … Continue reading Local search industry optimistic about 2018 — but less likely to hire
Kyle Rovinski — January 25, 2018 — January 25, 2018 ar130405 / Pixabay There’s not much time to waste, so we’ll cut right to the chase here and ask you a couple vital questions. Is your site mobile friendly? Is it responsive? Is it conversion rate optimized? Perhaps the most important question of all – … Continue reading What You Need to Know About Mobile-First Indexing
Jaime Nacach — January 24, 2018 Follow @bloominari — January 24, 2018 Give Your Sales Department More Time Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need … Continue reading What You Need to Know About Sales Automation for Small Business
Analisa Sande — January 23, 2018 — January 23, 2018 As an online business owner you probably spend the bulk of your marketing efforts driving customers to your site. But you know that just getting people to look around is not enough; you need to close the deal. The problem is a lot of these … Continue reading 7 Facts You Need to Know About Shopping Cart Abandonment
Aleah Taboclaon — January 19, 2018 Follow @aleahphils — January 19, 2018 For small business owners, continuously growing your online presence is everything, especially if you have an e-commerce site. After all, how can your potential customers find you if your business doesn’t come up in their searches? Unfortunately, the battle to better market your … Continue reading All You Need To Know About Having Customer Reviews in Your Website
