Katie Sweet — March 13, 2018 Follow @misskatiehrdy — March 13, 2018 rawpixel / Pixabay Marketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting … Continue reading Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy
Miranda Marquit — March 12, 2018 — March 12, 2018 Everyone has a formula for doing a business “right.” You know that when you start your business, there’s a right way to build your list, fund your ideas, post on your blog, and do any number of things. In fact, there are so many things … Continue reading Why It’s Better to Just Start Your Business — Instead of Worry About Doing It “Right”
William Harris — March 11, 2018 Follow @wmharris101 — March 11, 2018 Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $ 453.5 billion in 2017, up 16 percent from the previous year. … Continue reading The Biggest Ecommerce Trends You Need to Know About
Amanda Abella — March 9, 2018 — March 9, 2018 rawpixel / Pixabay In the world of social media, I notice there’s a Field of Dreams mentality about starting a business from scratch. I often have to coach individuals through the harsh realities of what it’s actually like to start a business. Spoiler alert: It’s … Continue reading 4 Harsh Truths About Starting a Business From Scratch
Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. Rob Rasko on March 6, 2018 Late last year, the Association of National Advertisers reported that some 35 percent of marketers have already brought programmatic in-house, a dramatic increase from the 14 percent reported in 2016. And that’s … Continue reading Why are marketers talking about taking agency services in-house?
Christopher Pappas — February 26, 2018 Follow @cpappas — February 26, 2018 As companies grow, the scale of their training grows in kind. Organizations hone in-house talent with employee training to stay competitive — not only to hit sales targets, but also to build the brand’s image and retain top talent. To accomplish this, companies … Continue reading Curious About a Learning Management System? Here’s Your Crash Course
Arelthia Phillips — February 26, 2018 Follow @Arelthia — February 26, 2018 Once you have your site up and running, your priority should be to learn as much about them as possible. There are a number of programs that can help you do this. Google Analytics Google Analytics (GA) is free, and can be accessed … Continue reading How to Learn More About Your Website Visitors
Personal Branding Blog — February 25, 2018 — February 25, 2018 Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in … Continue reading Why You Should Think About Google Featured Snippets Again for Your Brand
John Nemo — February 13, 2018 Follow @JohnNemoPR — February 13, 2018 LinkedIn’s revamped messaging system recently added another feature that makes conversing with your ideal prospects on the platform even easier. LinkedIn has come a long way. From its early days as little more than a glorified online résumé platform for professionals seeking employment … Continue reading The “Smart” New LinkedIn Feature You Need to Know About
Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research. Bryson Meunier on February 9, 2018 You may have heard a voice search revolution is upon us. It seems a new article pops … Continue reading What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
