Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. Shani Rosenfelder on April 4, 2018 I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, … Continue reading What mobile marketers really need to know about deep linking
Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown. David Rodnitzky on April 3, 2018 There is a common trope in movies — the all-knowing, or omniscient, supervillain. Take the Joker in “The Dark Knight.” At the beginning of the movie, he pulls off a bank heist, manages … Continue reading Much ado about data
Facebook In About Face: It Now Dumps ‘Data Brokers’ by Ray Schultz , Columnist, March 30, 2018 Facebook can’t avoid putting its well-shod foot in its mouth. Seeking to deflect criticism about the fact that it is a data sieve, as revealed in the Cambridge Analytica leak, Facebook said it has scrapped its Partner Categories … Continue reading Facebook In About Face: It Now Dumps ‘Data Brokers’
Deji Atoyebi — March 30, 2018 Follow @I_amAtoyebiDeji— March 30, 2018 We all have ideas. Sometimes we believe our ideas will disrupt an industry by becoming the foundation for a profitable business. And sometimes, some of us go all out to make a go of our ideas by taking the huge leap to execute them. … Continue reading Here Are 5 Ways a Non-Technical Person Can Go About Building a Startup
Staying compliant in a new era of data privacy While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make … Continue reading All About the GDPR
Warren Knight — March 23, 2018 Follow @warrenknight — March 23, 2018 Did you know that 88% of the online population will take time out of their day to read reviews about a business online? As a business owner, it is so important that you are monitoring your online reputation, and understanding what is being … Continue reading What Are People Saying About Your Business?
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Brett Middleton on March 23, 2018 The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces … Continue reading What’s different about digital marketing in the cannabis industry?
Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing. Peter Isaacson on March 23, 2018 ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our … Continue reading Why marketers finally stopped talking about ABM (and started practicing it)
Jessica Thiefels — March 22, 2018 — March 22, 2018 Discounts are a valuable tool in your ecommerce toolbox when used correctly. Many retail professionals speak of the negative effects of discounts—reducing the value of your business, decreasing overall revenue, etc.—but these are only true if you don’t do it right. In which case, discounts … Continue reading Everything Ecom Sellers Need to Know About Offering Effective Discounts
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Sam Welch on March 15, 2018 Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how … Continue reading All about value props: How customer and competitive research should shape your marketing
