Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation. Kyle Henderick on May 24, 2018 If you’ve paid attention to the news in recent months, you know that the EU’s new consumer data privacy law, the General Data Protection Regulation (GDPR), goes into effect at the … Continue reading Answers to email marketers’ niggling questions about GDPR
What Execs Need to Know About Marketing, Channel Partners by Peter Thomas , Columnist, May 15, 2018 Channel marketing is misunderstood. The average executive can visualize what a day on the job looks like for a salesperson, a software developer or a human resource professional, but far fewer agree on what it means to be … Continue reading What Execs Need to Know About Marketing, Channel Partners
Bruce McKenzie — May 14, 2018 — May 14, 2018 Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning … Continue reading One Differentiator Per Video: A Format That’s About to Take Off
Navneet Kaushal — May 9, 2018 Follow @navneetkaushal — May 9, 2018 Ovid, the Roman poet, once said – ‘A horse never goes so quick as when he has other horses to reach and overtake.’ It is now truer than ever as the competition is at its peaks online. To take the right action for … Continue reading SEO Competitive Analysis – What is it and How to Go About it?
Stephanie McGuinn — May 3, 2018 Follow @PIMidlantic — May 3, 2018 illustrade / Pixabay Finding the right fit is a big win for any business. The recruitment process takes time and resources. After such an intense exercise, every employer is happy to have the right person for a job. When a good employee leaves … Continue reading 5 Signs That Your Best Employee is About To Quit
The Truth About Segmentation by Christopher Dean , Columnist, April 30, 2018 The history of marketing can be seen as an ever-increasing sophistication when it comes to segmentation and targeting. Taking it back to some time around 4,000 BC when cuneiform tablets were all the rage, I suspect it was very much a one-size-fits-all sort … Continue reading The Truth About Segmentation
John Lincoln — April 23, 2018 Follow @johnelincoln— April 23, 2018 Have you heard? Google confirmed that it released a new algorithm update on March 7. Was your website hit? Have you noticed a change in rank for some of your most popular pages? Here’s what you need to know about the latest Google update. … Continue reading What You Need To Know About The March 7 Google Update
The updates are largely guided by GDPR and go into effect May 25, 2018. Greg Finn on April 12, 2018 As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that … Continue reading What marketers need to know about Facebook’s updated Business Tools Terms
By Bernadette Coleman April 11th, 2018 Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I’m … Continue reading The Omni-Channel Experience is All About the Data
Will Yelling At AI Make Me Feel Any Better About Your Product? by George Simpson , Featured Contributor, April 5, 2018 Artificial intelligence, according to a byliner I read this week, presents “an opportunity for brands to automate countless micro-experiences along the customer journey and in fact has already enabled seismic shifts in the way … Continue reading Will Yelling At AI Make Me Feel Any Better About Your Product?
