Sandra Hess — June 27, 2018 — June 27, 2018 It’s no secret that attrition rates in the retail industry are significantly higher than those in almost every other industry. It’s a struggle that retailers have been working to overcome for years. With the average cost of hiring now reporting at more than $ 4,000 … Continue reading What an Interview Won’t Reveal about Retail Candidates
Taylor Gordon — June 21, 2018 — June 21, 2018 bogda13 / Pixabay I’ll admit it — I used to take it personally every single time someone decided to unsubscribe from my email list. Sad, right? Unsubscribes always felt like a hit to my ego, and I constantly second guessed my email content. I convinced … Continue reading Why You Shouldn’t Stress Out About People Who Unsubscribe from Your Email List
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Adam Dorfman on June 14, 2018 For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With … Continue reading Finally! The 800 million ways Facebook gets serious about local business
James Mathewson — June 14, 2018 — June 14, 2018 Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about … Continue reading You’re Doing SEO Wrong: It’s All About Authority
Emily Sidley — June 9, 2018 Follow @EmilySidleyPR — June 9, 2018 When it comes to successful marketing strategies, did you know email marketing consistently ranks as one of the best tactics? Studies show email has a median ROI of 122 percent; this is more than four times higher than other top strategies, including social … Continue reading Everything You Need to Know About Email Marketing
Ana Gotter — June 6, 2018 Follow @ana_gotter — June 6, 2018 Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front … Continue reading Everything You Need to Know About Promoting Your App on Facebook Ads
Ben Duchesney — June 5, 2018 — June 5, 2018 No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their … Continue reading Make Your Customers Think About Your Seasonal Business Year Round
Derek Andersen — May 28, 2018 — May 28, 2018 A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $ 19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $ … Continue reading The Growing Importance of Local AdWords and What to Do About It
By IanNaylor May 28th, 2018 The GDPR is a giant leap forward for online rights. Not only is it about keeping individual data safe and secure, but it’s about firms and companies taking responsibility for their hand in possible data leaks. So, how will this affect your business? And, why should you care about it … Continue reading What You Need to Know About The GDPR: How It May Affect Your Business
Virginia Franco — May 26, 2018 Follow @VAFrancoResumes— May 26, 2018 You’ve probably noticed LinkedIn is in continuous flux, with tweaks to the interface and new features rolling out fairly regularly – often with little to no warning. To make thing even more complex, rollouts occur in waves so one user might have a new … Continue reading 4 Features Job Seekers Must Know About on LinkedIn
