Tag Archives: about

“It’s All About Execution” is Easily Said

Dave Brock — June 19, 2019 Follow @davidabrock — June 19, 2019 I’ve been obsessed with failure recently. More specifically, I’ve been pestering close friends and mentors with the question: “If we know what we should be doing, if we know how to do it, if we know how important it is to our results, … Continue reading “It’s All About Execution” is Easily Said →

Company Metrics Early-Stage VCs Care About

Metrics

Max Palmer — June 14, 2019 — June 14, 2019 People, product, and market: If any one leg of that triangle is weak or broken, investors aren’t interested in your startup. That might sound cold, but early-stage venture capitalists can’t base six- or seven-figure decisions on gut feelings. Especially before your startup has broken even, … Continue reading Company Metrics Early-Stage VCs Care About →

3 Things Most CEOs Forget About When Scaling Their Business

Business Growth

Clair Kim — June 11, 2019 — June 11, 2019 Running a business is no joke because there are so many moving pieces going around at all times. And particularly in growing and scaling a business, many start-ups solely end up focusing on marketing, funding and customer acquisition. Although that is a great move, this … Continue reading 3 Things Most CEOs Forget About When Scaling Their Business →

Reassess Worn Out Myths About Work

Work Environment

Ines Temple — June 7, 2019 Follow @inestemple — June 7, 2019 The world of work has changed dramatically, forcing today’s workers to reconsider outdated paradigms and attitudes. Companies today are continually in flux. The further up a person goes on the professional ladder, the less job security that person has. It’s time to take … Continue reading Reassess Worn Out Myths About Work →

Answers to common questions about YouTube Ads

YouTube Advertisement

Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. Joe Martinez on June 3, 2019 I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and … Continue reading Answers to common questions about YouTube Ads →

Disclosure, Transparency and Trust – A Story about Instagram and Influence

Transparency

Amanda Fountain — May 23, 2019 — May 23, 2019 Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and … Continue reading Disclosure, Transparency and Trust – A Story about Instagram and Influence →

Everything You Need to Know About Transactional Emails

Email Marketing

Kevin George — May 22, 2019 Follow @imkevin_monk — May 22, 2019 Imagine a scenario. You are about to start researching for a trip to a nearby country. You need to know details into everything, from the flight fares, hotels to the places you can visit. Just then, you receive an email that talks about … Continue reading Everything You Need to Know About Transactional Emails →

6 Questions That Heatmap Analytics Can Answer About Your Website

Website Ranking

Charlotte Rowe — May 20, 2019 — May 20, 2019 Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving … Continue reading 6 Questions That Heatmap Analytics Can Answer About Your Website →

Why You Should Be Asking About Travel Requirements, But You’re Not!

Career Development

Jada Harland — May 16, 2019 — May 16, 2019 Travel requirements may not be the highlight of a conversation with your marketing recruiter, but it needs to be discussed. Although it does not initially weigh as much as compensation and growth, travel for a new role should be considered to make an educated decision … Continue reading Why You Should Be Asking About Travel Requirements, But You’re Not! →

What to Know About Technical SEO in 2019

SEO Trends

Lidia Staron — May 15, 2019 — May 15, 2019 A lot of businesses must maintain their visibility and relevance in a search engine box. Data is king in 2019 because people don’t look on the yellow pages anymore to look for products and services. They immediately got to a search engine box to look … Continue reading What to Know About Technical SEO in 2019 →