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Shoppers are right to worry about holiday supply chain problems

Holiday Shopping

Consumers are concerned about holiday shopping issues, a new report shows. And they’re right to be. Kim Davis on December 9, 2021 A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate … Continue reading Shoppers are right to worry about holiday supply chain problems →

How email marketing is changing and what marketers should do about it

Email Marketing Optimization

Find out what’s been added to the Email Marketing Periodic Table. Corey Patterson on December 8, 2021 Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to … Continue reading How email marketing is changing and what marketers should do about it →

Do Consumers Really Care About Socially Conscious Marketing?

Consumer Behavior

Do Consumers Really Care About Socially Conscious Marketing? by Maarten Albarda , Featured Contributor, November 24, 2021 The following was previously published in an earlier edition of Media Insider. There is a growing body of research that says consumers care about their world and the impact businesses have on it. According to a Sogeti Cap … Continue reading Do Consumers Really Care About Socially Conscious Marketing? →

Everything You Wanted to Know About a Career in Digital Marketing

Digital Marketing Skills

Kaleigh Bulford November 23, 2021 As more and more businesses take their products and offerings online, the demand for digital unicorns and strategy gurus goes up. As a result, digital marketing as an industry is exploding. But is it the right industry for you? If you’re considering a career in digital marketing, you’re in the … Continue reading Everything You Wanted to Know About a Career in Digital Marketing →

When Departments Fight, Is It More About the People or the Work?

Corporate Culture

Liz Kislik November 14, 2021 If interdepartmental disagreements are not part of your daily life, you can skip reading this piece. But I hear about these situations frequently, and two cases of this kind of dispute came my way just recently. One of my clients had a problem with a department that characterized another department … Continue reading When Departments Fight, Is It More About the People or the Work? →

Everything You Need to Know About Google’s Core Algorithm Updates

Google Algorithm

Amanda Desouza | January 29th, 2021 SEOs spend a lot of time trying to determine Google ranking factors. While Google occasionally offers insight, there continues to be mystery surrounding ranking factors and the distribution of weight these factors have on overall rankings.   The evolution of updates to Google’s algorithm can have dramatic effects on the rankings you’ve worked hard to build. With that in mind, here’s everything you need to know about … Continue reading Everything You Need to Know About Google’s Core Algorithm Updates →

Top 5 Things SEOs Should Know About Google Ranking Algorithm

Google Ranking

Aleh Barysevich November 8, 2021 Google’s ranking algorithm is a complicated thing. First, it has more than 200 factors under the hood. Second, SEOs have spent years figuring out which factors are more important than others. Finally, Google may just hide something and have some more ranking factors which SEOs don’t even think about or … Continue reading Top 5 Things SEOs Should Know About Google Ranking Algorithm →

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