Steven Imke November 4, 2021 Enjoy the following excerpt from my FREE What You Need to Know About Starting a Business course where I talk about two common small business funding options for small businesses. We will discuss what I call the debt continuum, how lenders control risk and reward, and the value proposition for … Continue reading What You Need to Know About Your Funding Options
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things … Continue reading How to think about budgeting for the marketing tech stack
Peter Daisyme October 24, 2021 Corporate flexibility wasn’t just an asset for company success during Covid. It was essential if they wanted to survive the pandemic. The Society for Human Resource Management (SHRM) noted that 43% of smaller companies leaned toward adaptability to make it through the crisis. In many cases, their willingness to shift … Continue reading What Company Success Tells Us About Flexibility Going Forward
Maria Tecce October 23, 2021 There are a few myths about public speaking that make the rounds on a regular basis. Three of the most popular being that you have to be loud to be heard, that you have to be born a great speaker, and that introverts can’t do public speaking. Well, I’m here … Continue reading 3 Gigantic Myths About Public Speaking & How To Bust Them
Steven Imke October 15, 2021 Some time ago, I read the book Barbarians to Bureaucrats by Lawrence M. Miller that was written in the late 1980s. The book documented the life cycle of a corporation. After internalizing the message, I updated the model to reflect how a small business might evolve and attempted to summarize … Continue reading What You Need to Know About Business Evolution
Judy Caroll October 6, 2021 SDRs are in charge of converting leads generated through demand generation efforts into actionable leads and sales talks. In order to qualify inbound prospects and generate new leads from outbound efforts, your SDRs are critical. As essential as they are to most businesses, there are still some questions surrounding outsourcing … Continue reading Top FAQs About Outbound SDR Outsourcing
Mike Kappel September 28, 2021 First comes hiring. Then comes onboarding. Then comes … happily ever after? Not quite. If you have employees, you need to stay on top of all things payroll. And one of your big payroll responsibilities as an employer is withholding taxes and reporting said taxes to the proper government agencies. … Continue reading Everything You Need to Know About Payroll Reporting
Max Palmer September 25, 2021 Going to college. Buying a car. Starting a business. Owning your own home. Often, these facets of the American Dream take a loan to achieve — and loans, in turn, require good credit. Without a favorable credit score, loan applicants will either fail to qualify or have punishingly high interest … Continue reading Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It
Tom-Chris Emewulu September 24, 2021 With chargebacks accounting for a significant chunk of the $ 130 billion projected losses for retailers due to card-not-present fraud by 2023, it’s easy to see why every e-commerce merchant must understand how chargebacks work. It would’ve been easy to write off chargebacks as a cost of doing business if … Continue reading The Chargeback Process: Everything You Need to Know About Chargebacks and How to Win Disputes
Sahail Ashraf September 22, 2021 Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get consistent results from Facebook as a brand, but there are a few things that marketers could do … Continue reading What Every Marketer Needs to Know About Facebook
