Margaret JacobySeptember 26, 2015 The performance review—it’s a good way to help people understand where they’re at, but at the same time, many employers do them so badly that everyone ends up hating them. Here are seven common blunders that we all hate. 1) Forced Grading Curves “I’m sorry, Betty, you work hard enough to … Continue reading 7 Things We All Hate About Performance Reviews
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Write Blog Content Your Audience Cares About
Donna DuncanSeptember 26, 2015 SEOs often recommend business owners blog. They do that for a number of reasons, not least of which is it increases your chances of showing up in search results and gives you the opportunity to build trust, authority and exposure with your intended audience. New bloggers often struggle with finding topics … Continue reading Write Blog Content Your Audience Cares About
5 Things You Didn’t Know About Explainer Videos
Andre OentoroSeptember 27, 2015 Explainer videos are one of the best marketing tools to use on your website and social media platforms. Their effectiveness is often underestimated by those who don’t use videos. So here are five facts about explainer videos that you probably did not know. 1. 80% Of People Will Watch An Entire … Continue reading 5 Things You Didn’t Know About Explainer Videos
3 Things You Need To Know About Adwords’ Structured Snippets
By Ryan Cruz|2015-09-22T11:36:35+00:00September 23rd, 2015|PPC|0 Comments Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a “preview” of the type of content your site provides. While it’s additional “real estate” for your ads, a lot of people got frustrated because these dynamic structured snippets would be adding “snippets” that are totally … Continue reading 3 Things You Need To Know About Adwords’ Structured Snippets
3 Insightful True Stories about Millennials in the Workforce
Jeremy BoudinetSeptember 22, 2015 Are you a Baby Boomer or Gen-X member who manages a fleet of Millennial sales, marketing and customer success personnel? Or perhaps, like me, you’re a Millennial yourself? Whichever demographic you belong to, there’s a 99.99% chance you’ve come across an article on managing workforce Millennials. And, in the words of Rich Homie Quan, … Continue reading 3 Insightful True Stories about Millennials in the Workforce
There’s Nothing Generic About Generic, Top-Level Domain Names for Businesses
Jeff SassSeptember 22, 2015 As the Internet has aged, we’ve watched it evolve to account for even more users and web properties. Similar to the way we tacked ZIP codes onto the map and area codes into the phone book, we’ve gradually added more and more domain extensions to make the web more dynamic. In … Continue reading There’s Nothing Generic About Generic, Top-Level Domain Names for Businesses
Everything To Know About Your Audience’s Social Media Habits [Infographic]
Bob HutchinsSeptember 21, 2015 Demographics are a facet of marketing where art and science come together. Get the right mixture, and you can get the perfect message in front of the ideal audience for your brand. A new infographic from Accenture Interactive’s Acquity Group (via Adweek) sheds light onto what makes for successful demographic segmentation … Continue reading Everything To Know About Your Audience’s Social Media Habits [Infographic]
All I Ever Really Need to Know About Job Hunting I Learned in Kindergarten
Virginia FrancoSeptember 21, 2015 There’s a lot out there when it comes to job searching advice – from the ins and outs of applicant tracking software to navigating today’s online networking. While much of today’s job hunting skills definitely require an acceptance of technology’s prominent role throughout the process, take comfort in the notion that … Continue reading All I Ever Really Need to Know About Job Hunting I Learned in Kindergarten
6 Questions To Ask Yourself About Your Resume
Amanda ClarkSeptember 18, 2015 You’ve found an online job posting that’s gotten you really excited. You’ve filled out the online form. Now it’s time to upload your resume, hit submit, then sit back and wait for your phone to ring. But wait: Before you do that, why not take an extra five minutes to double … Continue reading 6 Questions To Ask Yourself About Your Resume
What You Need to Learn About Influencer Marketing From Kim Kardashian
Alex DittySeptember 15, 2015 Kim Kardashian has lessons for your brand’s influencer relationships Though she’s no longer the most followed person on Instagram, it’s safe to say that Kim Kardashian is pretty influential. Recently however, that influence and a particular post she made has brought some unwanted pressure onto the reality star. You won’t typically … Continue reading What You Need to Learn About Influencer Marketing From Kim Kardashian