Kim SpeierOctober 13, 2015 There’s been a lot of talk in the SEO crowd about backlinks and Google’s perception of them this year. In a statement, Google implied that it was unethical to even ask for links to your website, and that companies that do so will face ranking penalties. However, they came out and … Continue reading All About Backlinks [Prezi]
Jan WallenOctober 13, 2015 There’s a lot of buzz now about “social selling”. What is it? And does it really work? Social selling is using LinkedIn and social media as one of the tools to find, reach, and engage potential clients, build relationships and trust, and help companies solve their business challenges with your solution. … Continue reading Why Social Selling, LinkedIn, and Networking Are All about Leverage
With a new Canvas ad format and a dedicated Shopping section, Facebook is upping its focus on mobile e-commerce solutions. Ginny Marvin on October 12, 2015 Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly … Continue reading What Marketers Need To Know About Facebook’s New & Existing Product Ads
Eric DahanOctober 10, 2015 It’s a well-acknowledged fact that Snapchat skews heavily towards the younger demographic; more precisely, the teen and tween groups. Teenagers reportedly make up 86% of the number 1 ephemeral social app’s user base, and three million of them have left Facebook during 2011 and 2014. This social media paradigm shift led to Snapchat now being … Continue reading Everything You Need to Know About Snapchat and Teens
Elizabeth WilliamsOctober 8, 2015 What’s on your About Us page? I’ll bet you don’t even know. When was the last time you looked at it? Did you get the summer student to write it eight years ago? Did you put that fun 5,000 word history of the company commissioned three CEOs ago? God help us, … Continue reading Your About Us Page Isn’t About You
Jomer GregorioOctober 6, 2015 One of the best benefits of Digital Marketing is the fact that even small and medium businesses can compete with the big boys – those who have deep pockets for marketing – if they used the right tool to deliver their message to targeted audiences. And one of the tools that … Continue reading 8 Cool Facts about Retargeting You Must Know (Infographic)
George AchilliasOctober 5, 2015 The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately more scalable and offers greater potential to abstract and simulate. The technology of digital also allows for more personal experiences for … Continue reading Digitalization is All About Creating Platforms
Marketers put a lot of time and energy into determining which channel gets credit for a conversion — but contributor Soren Ryherd believes that this approach is missing the point. Soren Ryherd on September 30, 2015 The conversation about attribution is all wrong. Even the name “attribution” conveys the wrong meaning. Much of the attribution discussion — … Continue reading Attribution Should Be About Contribution Chains Rather Than Awarding Credit
Dan Maxwell Jr.September 29, 2015 If you are interested in starting a blog, you need to learn about the different blogging tools that are available. One of the best and most powerful tools out there is WordPress. This program has many powerful features, yet it is also easy to learn. Keep reading to see how … Continue reading Confused About WordPress? These Tips Can Help!
Jeff CharlesSeptember 28, 2015 Last week, I decided to do a little experiment. This experiment was by no means scientific, but I figured it could still provide some insights into the minds of entrepreneurs when it comes to the art of selling. I decided to visit various social media groups and ask a simple question: “What … Continue reading What Scares Entrepreneurs Most About Selling?
