John NemoNovember 6, 2015 One of the most common questions I receive from small-to-mid sized business owners and entrepreneurs about LinkedIn is, “Should I create a LinkedIn Company page in addition to having an individual profile?” I always give the same reply: “Think about it this way – would you rather do business with a … Continue reading The Ultimate Truth About LinkedIn Company Pages
Tim AshNovember 6, 2015 Amazon gets a bad rap for cluttered pages. But for every one thing Amazon gets wrong, it gets dozens of things right. It certainly nails personalization. It nails testing speed and iteration. Perhaps most importantly, it nails the one thing a lot of other sites miss – persuasion. The company has … Continue reading Fear and Persuasion: What Amazon Knows About Using Scares to Convert
By Joe Cox|2015-11-04T18:48:06+00:00November 5th, 2015|Content|0 Comments inShare0 In case you’ve managed to avoid all the hype over the last ten months, Periscope is a live video streaming app available for IOS and Android in which users create live broadcasts or ‘scopes’ which other people can watch live or download to watch later. In this summary … Continue reading Everything You Need To Know About Periscope
Lauren FryeNovember 4, 2015 B2B marketing attribution sets heroic, revenue-centric marketers apart from the rest. When it comes to optimizing marketing channel performance and generating ever higher ROI, it’s the most effective weapon in their arsenal. The infographic below shows the current state of marketing attribution, using data derived from the 2015 State of Pipeline Marketing … Continue reading New Stats Reveal How B2B Marketers Think About Attribution [Infographic]
Matthew SantosNovember 2, 2015 SEO is an important part of marketing your business. If you want people to find your website, you have to ensure that they can find your website when they’re using Google and their other favorite search engines. However, what you have to realize is that search engine optimization has changed a … Continue reading Forget Everything That You Think You Know About SEO
Darnelle O’BrienNovember 1, 2015 If you were asked to list your competitors, you probably could rattle off your top three at least. But if you were asked to describe their company culture and brand sentiment, would it be more challenging? Moving beyond identifying who your competition is allows you to learn from their mistakes, recognise … Continue reading What Your Competitors Know About You
A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display. Alistair Dent on October 30, 2015 The programmatic display space is full of technological acronyms these days. In this … Continue reading What CMOs Need To Know About Demand Side Platforms (DSPs)
Miriam HaraOctober 30, 2015 If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, … Continue reading Stop Selling. Start Sharing. It’s What Social Media is All About.
Jamie TeasdaleOctober 29, 2015 Being a social media manager requires wearing many different hats. From thinking creatively to interacting professionally to efficiently multitasking, you’ll often find yourself juggling a variety of tasks. Managing multiple accounts across a variety of platforms can get overwhelming, making it hard to maintain them all with excellence. Lucky for you, … Continue reading 5 Social Media Management Tools Every Social Manager Needs to Know About
Larry KimOctober 28, 2015 Each day, Facebook handles 1.5 billion searches against the 2 trillion posts in its index. Facebook is still a ways off from Google’s 3.5 billion daily searches, but it’s an impressive figure nonetheless and puts Facebook right up there as far as search giants go. Of course, Facebook is only indexing … Continue reading 10 Things You Need to Know About the New Facebook Search
