Reno MacriOctober 26, 2015 Marketing is a vitally important tool for any event company, and the internet has, for a long time, been one of the most powerful channels available for this purpose. However, over the last decade the popularity of social media platforms has skyrocketed, greatly impacting the marketing world. Today, social networks like … Continue reading How Social Media Changed the Way We Think About Event Marketing
Jamie NicholOctober 26, 2015 Citrix studies indicate that 64 percent of American workers would be willing to give up at least one perk to work remotely one day a week. With flexible work arrangements on the rise and as companies shift their policies to retain top talent, physical attendance at the office isn’t always a … Continue reading What You Need To Know About Managing A Remote Workforce
Linda DessauOctober 25, 2015 © kichigin19 – Fotolia.com A blog must do more than just promote your business. The true power of business blogging is the ability it gives you to educate, inform, entertain and inspire your audience. But can your blog do all those things? Yes, absolutely, and it should! An effective call to … Continue reading How to Blog More Powerfully About Upcoming Events
Randy MilanovicOctober 24, 2015 In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of … Continue reading 5 Things to Love About the $3 Kindle Book Strategy
By Alicia Thomas|2015-10-19T04:34:21+00:00October 21st, 2015|Content|0 Comments Copywriters are often asked to write blogs, eBooks and web content on subject areas we know next to nothing about. It’s then up to us to become experts on a topic very quickly… or at least sound enough like experts to create convincing copy! If at all possible, your … Continue reading How to Write About Something You Know Nothing About (& Sound Like a Pro)
Chris AbrahamOctober 19, 2015 Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being … Continue reading Visibility is More About Social Than Search
When you’re looking at a graph in Google Analytics, is it really obvious what you’re seeing? Not always. Columnist Brian Massey explains how you can understand the changes in your metrics and know what’s working for your online business. Brian Massey on October 16, 2015 What can you tell me about the website from this … Continue reading Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope
Susan GilbertOctober 15, 2015 What Your Website “About Page” Should Say About You What does your About Page say about your brand or business? Are website visitors leaving without enough information? One of the most critical components of a website is the About Section, which should answer important questions about what you have to offer … Continue reading Is Your Website About Page Missing the Mark?
Andrew NguyenOctober 15, 2015 Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words. Auditory and visual elements are … Continue reading 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
Bob WoodsOctober 15, 2015 I’m always excited when I click “Publish” on a new Long-Form Post here on LinkedIn. For me, it’s like showing off a new car, a new suit or even a new tie. (I don’t wear ties a lot; when I do, though, they’re pretty great.) When those things get older, though, … Continue reading Don’t Forget About Your Older LinkedIn Published Articles
