by Barry Roos November 20, 2015 Follow @roositesNovember 20, 2015 Sometimes I think people are too worried about metrics. They want to make sure everything they post to social media gets shared, re-tweeted, liked, etc, etc. Don’t get me wrong, metrics are important, but far from the only value add from social media. For most … Continue reading Social Media: Not All About Metrics
by Tim Ash November 16, 2015 Follow @tim_ashNovember 16, 2015 Just how accurate are your site’s user figures, and what should you look at for accurate observations? Google Analytics just celebrated its 10th birthday. The web has been popular for roughly two decades now. You’d think that by now, marketers would have this tracking thing … Continue reading What Your Web Analytics Data Gets Wrong About Users
by Personal Branding Blog November 14, 2015November 14, 2015 When it comes to building a personal brand it’s important to attract and new website visitors. While having a descriptive About Us page in place is good there may not be enough information to capture their interest. In order to reach your audience you need provide … Continue reading More Personality with a Unique About Us Page
by Dan Shewan November 13, 2015November 13, 2015 Social media has changed the way we do pretty much everything. I bet some of you can’t even remember a time before social media! Check out these 47 amazing social media facts – you could even share them with your own networks to demonstrate how knowledgeable you … Continue reading 47 Amazing Facts About Social Media That Will Blow Your Mind
by Michelle Brammer November 13, 2015 Follow @eZangaMichelleNovember 13, 2015 “A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re … Continue reading A Few Things You Need to Know About Display Advertising
by Todd Grennan November 13, 2015November 13, 2015 The New York Times recently published a post looking at the way they use push notifications. It used to be that the paper only sent them about breaking news, but they’ve begun expanding their use to promote other stories. That’s boosted readership, but it’s also triggered criticism … Continue reading What The New York Times Can Teach You About Switching Up Your Messaging Strategy
by Mike Moran November 12, 2015 Follow @MikeMoranNovember 12, 2015 Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of search marketing there is. And most of us think that we are. But most of … Continue reading The Search Marketing No One Talks About
by Niraj Ranjan Rout November 12, 2015 Follow @nirajrNovember 12, 2015 A high website bounce rate is every webmaster’s worst nightmare. When your website has a visitor, you want them to stick around and see all the things your brand has to offer. If they came to see an article, you want them to stay … Continue reading What A High Bounce Rate Says About Your Website
by Lacy Boggs November 9, 2015 Follow @blogspiration42November 9, 2015 Gather ’round the campfire, kids. Halloween is coming and I’ve got some spooooooooky tales to spin about the myths and scary facts about blogging that you may not want to hear… (But you totally NEED to hear them, so pull up a flashlight and keep … Continue reading Scary Facts About Blogging
Randall BeardNovember 7, 2015 Ad blocking is all the rage at the moment. Multiple companies offer ad blocking software to block ads, and Apple’s recent introduction of their new IOS with ad blocking capabilities has only fanned the flames. How Big Is the Ad Blocking Problem? How critical is the issue? Ad blocking is definitely … Continue reading What Advertisers Need To Know about Ad Blocking
