Tag Archives: #39s

The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray

by Charlene Weisler, Op-Ed Contributor, November 16, 2016 Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early technologist in the YouTube space, he supported viral video before starting VideoAmp in 2014 to “enable advertisers and content owners a way to … Continue reading The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray →

A New Generation’s Behaviors Will Change Affluent Marketing

Marketing Guide

by Lena Bourgeois, Columnist, November 11, 2016 Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the “normal” behaviors these marketers have come to expect. While marketers still have a massive base of older consumers to fall back on at the moment, surviving market disruption … Continue reading A New Generation’s Behaviors Will Change Affluent Marketing →

Google’s Move Toward Mobile-First

Google AMP

by Laurie Sullivan, Staff Writer @lauriesullivan, November 10, 2016 Google will use mobile content to rank as a default in search engine query results, rolling out the new ranking system over the course of a year. Only when a company doesn’t have mobile content or a responsive Web site design, Google will consider pulling from … Continue reading Google’s Move Toward Mobile-First →

Mobile’s Influence On Searches, Purchases

Influencer

by Laurie Sullivan, Staff Writer @lauriesullivan, November 3, 2016 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conducts a voice search. After all, mobile devices will account for 75% of global Internet use in 2017, according … Continue reading Mobile’s Influence On Searches, Purchases →

Daily Beast’s Dyer On The Importance Of Investing In Journalists

Publishers Guide

by Sara Guaglione, Staff Writer, November 3, 2016 While some publishers are turning to social media platforms as a way to distribute their content to new audiences, Mike Dyer, president and publisher of The Daily Beast, relies heavily on his own journalists and platform to build the brand. “Our journalists and their expertise are our … Continue reading Daily Beast’s Dyer On The Importance Of Investing In Journalists →

What’s New For Holiday 2016

Holiday Season

by Maria Bailey, Columnist, October 21, 2016 It’s that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for 2016. Unfortunately, many marketing teams set their plans in place back in the spring. I say unfortunately because in a time when social media … Continue reading What’s New For Holiday 2016 →

Determining When There’s Something To Talk About

Business Improvement

by Laurie Petersen, Columnist, October 17, 2016 As SVP of consumer insights at Marchex, John Busby runs the research and analytics team. He connects phone sales to every media channel — search, display, etc. — in an effort to understand the mobile consumer’s path of purchase from online to offline. Busby maintains that football season … Continue reading Determining When There’s Something To Talk About →

AI, Advertising’s Next Big Step In Personalizing Branded Videos

Video Content

by Laurie Sullivan@lauriesullivan, October 5, 2016 Artificial intelligence software remains the foundation of most services and products that advertisers will see this year. While search became the first to demonstrate the power of AI and machine learning, it now shares the glory with video and other media. Google CEO Sundar Pichai said during a recent … Continue reading AI, Advertising’s Next Big Step In Personalizing Branded Videos →

Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum

Digital Engagement

by Sean Hargrave, Staff Writer, September 30, 2016 Viewability just became even more interesting — and perplexing. Could the standards that are there to protect and serve be doing the exact opposite? Well, that’s the uncomfortable conclusion from the latest research from InSkin Media, which tracks eye movement (via Sticky) to compare how long an … Continue reading Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum →

Abandoned Shopping Carts Are Email Marketing’s Greatest Opportunity

eCommerce Experience

by Sean Hargrave, Staff Writer, September 28, 2016 So only around half of British retailers use abandoned cart email retargeting. Yet according to the same piece of research, and another that is coincidentally also published today, they are the most successful automated emails available to marketers. Just how successful? Well, to take the case study of … Continue reading Abandoned Shopping Carts Are Email Marketing’s Greatest Opportunity →