Advertising’s Next Step: A Fully Integrated Real-Time Network by Laurie Sullivan @lauriesullivan, February 22, 2017 Crealytics engineers are working to buildout a feed-based advertising platform to not only support Google and Bing’s image-based shopping networks, but support marketplaces such as Amazon and eBay, Facebook, Instagram, and other comparison-priced platform. “The idea is to create one … Continue reading Advertising’s Next Step: A Fully Integrated Real-Time Network
Tag Archives: #39s
Mobile’s Influence On Searches, Purchases
Mobile’s Influence On Searches, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 6, 2017 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct a voice search. After all, mobile devices will account for 75% … Continue reading Mobile’s Influence On Searches, Purchases
Advertising’s Top Model
Advertising’s Top Model by Ted McConnell, Featured Contributor, February 2, 2017 2016 was rife with stories pointing out the decay of advertising. The saddest of those suggest we have lost our way. If so, the reason would be that the landscape has changed. Whenever I get lost, I go back to basics and find a … Continue reading Advertising’s Top Model
Don’t Underestimate AI Just Because It’s Overhyped
Don’t Underestimate AI Just Because It’s Overhyped by Mike Azzara, Op-Ed Contributor, February 2, 2017 To paraphrase Joseph Heller, just because AI is overhyped doesn’t mean it won’t transform the world — faster than you can handle. I remember sitting in a conference audience in the late 1990s during the fat part of the first … Continue reading Don’t Underestimate AI Just Because It’s Overhyped
Talking Video Search: Q&A With Wistia’s Phil Nottingham
Talking Video Search: Q&A With Wistia’s Phil Nottingham by Aaron Baar, Staff Writer, January 31, 2017 If a picture is worth a thousand words, a moving picture should be worth even more. With the explosion of video roll on social media (and everywhere else on the Web, it seems), it’s time for marketers to begin … Continue reading Talking Video Search: Q&A With Wistia’s Phil Nottingham
Mobile Search Quenches Valentine’s Day Impulse Purchases
by Laurie Sullivan, Staff Writer @lauriesullivan, January 27, 2017 Optimizing search campaigns for Valentine’s Day, which arrives in a little more than two weeks, seems pretty straightforward — until you remember that this year, the special day set aside to demonstrate one’s affection for another comes nine days after Super Bowl LI … Continue reading Mobile Search Quenches Valentine’s Day Impulse Purchases
Advertising’s Walking Dead, Or: Toward a New Marketing Stack
by Josh Engroff, Op-Ed Contributor, December 29, 2016 The following was previously published in an earlier edition of Online Spin: The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack
There’s Still Time! Last Minute Search Ideas
by Aaron Baar, Staff Writer, December 13, 2016 There are fewer than two weeks left in the 2016 holiday shopping season, and while many — if not most — marketers are deep into their search marketing plans, there’s still time to make adjustments and get those last-minute customers. By quirk of the calendar, there are … Continue reading There’s Still Time! Last Minute Search Ideas
People-Based Marketing: What’s New?
by David Baker, Op-Ed Contributor, December 5, 2016 People-based marketing (PBM) is likely one of the buzziest buzz words in the ad-tech space right now. Though it’s actually been around for years, PBM is helping clarify ambiguous terms like “omnichannel marketing,” “mobile marketing,” “cross-device marketing,” or something CRM people have used commonly for years. … Continue reading People-Based Marketing: What’s New?
It’s The Most Search Time Of The Year
by Aaron Baar, Staff Writer, November 29, 2016 The time for finding the perfect holiday gift has begun, which means that search is probably the most important tool in a marketer’s toolbox. With more people searching for the best gift (and the best deals) online and on the go, search is as important as ever, … Continue reading It’s The Most Search Time Of The Year
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