Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising by Martin Kratky-Katz , Op-Ed Contributor, June 22, 2017 I have spent the last two years fighting in the ad-blocking trenches, so have fielded many questions about Google’s recent announcement and what it means for publishers and ad blocking in the industry … Continue reading Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising
Programmatic’s Impact On Agency Compensation Model by Laurie Sullivan @lauriesullivan, May 24, 2017 Programmatic buying and other technology-focused approaches to buying and purchasing media have begun to complicate agency compensation models. Brands and their agency partners are looking to simplify the processes. Dave Beals, president and CEO of JLB + Partners, from the ANA Advertising … Continue reading Programmatic’s Impact On Agency Compensation Model
Mobile Searches Related To Mother’s Day Rise 41% In 2017 by Laurie Sullivan @lauriesullivan, May 22, 2017 Mobile searches related to Mother’s Day — as well as the amount spent by marketers on campaigns — have risen by 41% in 2017 compared with last year, according to data released Monday. NetElixir’s analysis for Mother’s Day … Continue reading Mobile Searches Related To Mother’s Day Rise 41% In 2017
Fixing Digital Publishing’s Dirty Little Secret by Pierre-Marc Diennet , Op-Ed Contributor, May 12, 2017 Digital publishing has a dirty little secret – one that all publishers know, accept and refuse to discuss openly. But the days of being able to sweep this ugly truth under the rug, out of view from clients, are fast … Continue reading Fixing Digital Publishing’s Dirty Little Secret
Mother’s Day Trends To Remember After The Holiday by Laurie Sullivan @lauriesullivan, May 12, 2017 Consumers will spend $23.6 billion on mom this year — up from $21.4 billion in 2016, according to estimates by the National Retail Federation (NFR). There are several trends that marketers should keep in mind even after the holiday. Leveraging … Continue reading Mother’s Day Trends To Remember After The Holiday
Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain? by Sean Hargrave , Staff Writer, May 4, 2017 Given the brand safety debacle over YouTube and brand safety, you would think that the subject was always front of mind at media agencies — if not before, then certainly at some point during the … Continue reading Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain?
Search May Not Be Sexy, But It’s Valuable by Aaron Baar, Staff Writer, April 4, 2017 Let’s face it, search is not sexy. It’s rarely at the top of the agenda in annual reports or all-company meetings. It’s rarely acknowledged outside of marketing departments. “Did you see X-company’s latest search ranking results?” is not a … Continue reading Search May Not Be Sexy, But It’s Valuable
It’s 2017: Do You Know What Your Content Is? by Aaron Baar, Staff Writer, March 14, 2017 We’re only a few months into it, but 2017 is shaping up to be the year of content. Marketers are falling all over themselves to define their content and content strategy, wondering if what they’re doing is enough. … Continue reading It’s 2017: Do You Know What Your Content Is?
Mobile’s Not Optional, It’s Necessary by Jack Loechner, Staff Writer @mp_research, March 1, 2017 According to the The 2017 Mobile-First Ecommerce Report from ROI Revolution, reported by Internet Retailer, mobile is no longer an optional marketing strategy for ecommerce businesses; it is a necessity, but many online businesses have yet to master the implementation and … Continue reading Mobile’s Not Optional, It’s Necessary
Free Search Tool Finds Competitor’s Published Content by Laurie Sullivan @lauriesullivan, March 2, 2017 Marketing data company Knotch launched a free version of a Google-like search engine it calls Knowledge that allows marketers to search and follow branded content and themes published by competitors on media sites. Knowledge enables marketers to identify in real-time content … Continue reading Free Search Tool Finds Competitor’s Published Content