Tag Archives: #39

‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites

‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites by Laurie Sullivan @lauriesullivan, June 23, 2017 Distil Networks, which focuses on detecting malicious bots, has released findings from a study of how top Web sites perform against Internet-based bots. The ninth annual study, audited by the Online Trust Alliance (OTA), evaluated the top 1,000 Web … Continue reading ‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites →

Jeff Bezos’ Secret Message For Marketers

Marketing Guide

Jeff Bezos’ Secret Message For Marketers by Scott Gillum , Op-Ed Contributor, May 18, 2017 Marketers channeling their inner Maverick (Tom Cruise’s character in “Top Gun”) often find themselves thinking “I feel the need, the need for speed” — but are plagued by internal speed bumps and stop signs. Little do they know that buried … Continue reading Jeff Bezos’ Secret Message For Marketers →

Can A Modern Brand Trust ‘Artificial’ Intuition?

Branding Trends

Can A Modern Brand Trust ‘Artificial’ Intuition? by Mike Azzara , Op-Ed Contributor, May 11, 2017 Artificial intelligence offers endless possibilities for marketers — and everyone else, for that matter. It can predict disease from patient records far better and faster than any human method, and it can drive cars far more safely. For marketers, … Continue reading Can A Modern Brand Trust ‘Artificial’ Intuition? →

Internal Marketing Can Solve For ‘Distraction Principle’

Productivity

Internal Marketing Can Solve For ‘Distraction Principle’ by Cory Treffiletti , Featured Contributor, April 19, 2017 The best-laid plans of mice and men often go awry. This proverbial statement is especially true for marketers in a corporate setting when disparate groups who rely on one another (at least to some extent) are unable to communicate … Continue reading Internal Marketing Can Solve For ‘Distraction Principle’ →

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers

Branding Lessons

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers by Tobi Elkin, Staff Writer @tobielkin, March 24, 2017 As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy … Continue reading Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers →

Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising

Microsoft, iProspect Coin ‘Relevance Score,’ Analyze Impact Of Digital Assistants On Advertising by Laurie Sullivan @lauriesullivan, March 14, 2017 The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking of content from typed search engine queries, according to Jeremy Hull, VP … Continue reading Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising →

Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers

Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers by Laurie Sullivan @lauriesullivan, March 7, 2017 The Walt Disney Co. premieres on Tuesday the third digital season of its As Told By Emoji series, but this time the entertainment company took on three sponsors to support the content. Produced by the digital media team at … Continue reading Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers →

The New ESP — From Email To ‘Everychannel’ Service Provider

Email Marketing Tools

The New ESP — From Email To ‘Everychannel’ Service Provider by Jess Nelson, March 3, 2017 The traditional Email Service Provider (ESP) has transitioned into an “Everychannel” Service Provider, according to the Relevancy Group’s annual ESP Buyer’s Guide released Thursday. An ESP, or email service provider, has traditionally been a company that offers email-specific marketing … Continue reading The New ESP — From Email To ‘Everychannel’ Service Provider →

What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’

Marketing Strategy

What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’ by Elizabeth Hellman, Columnist, March 2, 2017 In early December, a scathing op-ed about the soon-to-be President made huge waves throughout the media ecosystem. The essay went viral and earned kudos from journalism’s elite for its bold stance and courageous call to action. … Continue reading What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’ →