Tag Archives: #39

Using ‘Near Me’ To Your Advantage

Using ‘Near Me’ To Your Advantage by Aaron Baar, Staff Writer, February 28, 2017 Local marketing used to be a simple process. A business would place an ad in some sort of local media outlet to reach local consumers, who would then patronize that business. But as the Internet — and in particular the mobile … Continue reading Using ‘Near Me’ To Your Advantage →

‘Gag Clauses’ Illegal, FTC Reminds Marketers

Regulations

‘Gag Clauses’ Illegal, FTC Reminds Marketers by Wendy Davis, Staff Writer @wendyndavis, February 22, 2017 The Federal Trade Commission is reminding businesses that they aren’t allowed to prohibit consumers from posting reviews online. In guidance issued this week, the agency recommends that companies review their standardized contracts and remove any clauses that may violate the … Continue reading ‘Gag Clauses’ Illegal, FTC Reminds Marketers →

Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics

Data Driven Techniques

by Laurie Sullivan, Staff Writer @lauriesullivan, January 26, 2017 Reaching new customers using prospecting is on the rise. IgnitionOne note in its Q4 2016 Digital Marketing Report a shift in the amount that marketers spent in targeting ads — also known as remarketing — to consumers who have visited a site before, to a … Continue reading Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics →

Understanding How To Use Data Becomes Marketers’ Most Important Skill

Data Management

by Laurie Sullivan, Staff Writer @lauriesullivan, January 10, 2017 Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday. Data segmentation and modeling are also considered to be important marketing skills — ranking higher than both Web development and graphic design … Continue reading Understanding How To Use Data Becomes Marketers’ Most Important Skill →

‘Simple’ And Paleo-Friendly Foods Lead Instacart Search Trends (DD)

Marketing Guide

by Karlene Lukovitz@KLmarketdaily, December 20, 2016 In case you had any doubt, foods and beverages that are “simple” — meaning free of basically everything — are still hot (even if they’re cold), confirms search data released by the online order, home delivery service Instacart. And yes, foods allowable on paleo diets are … Continue reading ‘Simple’ And Paleo-Friendly Foods Lead Instacart Search Trends (DD) →

But Can You Make Money Off ‘Trust’?

Making Money

by George Simpson, December 15, 2016 In a recent survey of more than 2,000 consumers, MarketingCharts found that print ads (82%), followed very closely by TV ads (80%), had influenced a purchase for more respondents than any other paid medium. Direct mail (76%), radio ads (71%) and out-of-home ads (69%) rounded out the top five … Continue reading But Can You Make Money Off ‘Trust’? →

Surfing Intent Data Waves To Read Audiences’ Minds

Data Driven Techniques

by Mike Azzara, December 8, 2016, What if you knew the concerns that were uppermost in your customer’s mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic of the white paper you’re about to blast out — this week? Or, best of all: Which Fortune 1000 … Continue reading Surfing Intent Data Waves To Read Audiences’ Minds →

Millennials’ Digital-First Take On Marketing Via Social Influence, Customer Empathy And Video

Marketing Guide

by Oren Boiman, Columnist, November 22, 2016 Traditional legacy marketing tactics and strategies are meaningless to SMB millennial marketers. Millennials are disrupting traditional marketing approaches without even realizing it. By embracing the channels and tactics they know best in their personal lives, millennials naturally create digital-first marketing strategies in their work life. Traditional channels like … Continue reading Millennials’ Digital-First Take On Marketing Via Social Influence, Customer Empathy And Video →

Google Says: Good Luck Getting Consumers’ Attention

Consumer Engagement

by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention →

The ‘Cardinal Sin’ Of Data Collection

Data Driven Techniques

by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Capturing consumer data without using it to personalize messages should become a “cardinal sin” because it alienates existing and potential customers and limits their desire to share more, according to the first annual L2 Intelligence Report: Data & Targeting 2016. The average brand collects 11 points … Continue reading The ‘Cardinal Sin’ Of Data Collection →