Pandora Captures Attention Crown From Facebook In January




  • ComScore data show app number 1 in terms of time spent per mobile user.




    Pandora


    Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. The company shared the data with me in an email last week.


    Pandora grabbed the top spot from Facebook in January. Facebook had long been “time spent” app king in the US and still has greater mobile reach and aggregate user minutes, given its massive user base. But it is no longer the app that captures the greatest average per-user monthly time and attention.


    Mobile reach


    Above is a comScore graphic showing the top 15 US apps in terms of reach. The chart doesn’t reflect usage frequency or engagement however. By comparison the following shows the top 10 apps by time spent per user:



    1. PANDORA.COM
    2. Facebook
    3. Apple Inc.
    4. Midasplayer.com Ltd.
    5. Zynga
    6. Google Sites
    7. NETFLIX.COM
    8. EA Games – Media Network
    9. Snapchat, Inc
    10. Verizon Communications Corporation

    According to comScore, Pandora had 1,332.7 average minutes per user per month in January, while Facebook had 1,309.2 minutes. Apple was number three with 691 minutes. Google Sites, which includes YouTube, had 412.8 minutes and Netflix had 338.3.


    Pandora said in its most recent earnings statement that it had 81.5 million active listeners at the end of Q4 who generated more than 20 billion total listener hours in 2014.




    About The Author







    Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.


    (Some images used under license from Shutterstock.com.)

     


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