As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
Are you getting the most out of your social data? Columnist Benjamin Spiegel summarizes a SocialPro session that included some surprising data-driven findings. Benjamin Spiegel on July 8, 2016 at 9:39 am I had the pleasure of attending Chris Kerns’s session on “What Your Social Data Should Be Teaching You” at Marketing Land’s SocialPro 2016 … Continue reading SocialPro 2016 recap: What Your Social Data Should Be Teaching You
by Paul Keijzer July 6, 2016 Follow @Paul_KeijzerJuly 6, 2016 The sheer foundation that kept performance management running for the past 2 decades (if not more) has finally started to unravel. Forced ranking, yank and rank, stack ranking or forced distribution – whatever you’ve called it, the way we drove performance in organizations was by … Continue reading How 2016 Will Be The Year That Will Transform Performance Management
by Suzanne Hoenig July 5, 2016 Follow @SMHoenigJuly 5, 2016 In our thrilling conclusion to last week’s Selling on Instagram post — or, as I’ve been calling it, the Social Media Series that wouldn’t end — we bring you a boatload of real-world ways to compel, capture, convince, convert, and cash in. Sharing is Caring: … Continue reading More Ways to Sell Products and Services on Instagram: Social Media Series 2016
by Laura Cole July 4, 2016July 4, 2016 While the word blogging is well-known and widely used in 2016, this generic description does little to capture the diversity of the discipline. After all, blogging can be practised in various ways and to achieve a number of alternative goals, while these subtle differences also impact on … Continue reading Can Blogging Still Be A Lucrative Career Option In 2016?
by Suzanne Hoenig June 25, 2016 Follow @SMHoenigJune 25, 2016 Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or selling — or anything for that matter. … Continue reading How to Sell on Instagram for SMBs: 2016 Social Media Series
by Warren Knight June 24, 2016 Follow @warrenknightJune 24, 2016 DID YOU KNOW: AROUND 84% OF COMMUNICATION WILL BE VISUAL BY 2018? DID YOU KNOW: 95% OF B2B BUYERS PREFER SHORT, BITE-SIZED CONTENT DID YOU KNOW: POSTS THAT INCLUDE IMAGES PRODUCE 650 PERCENT HIGHER ENGAGEMENT THAN TEXT-ONLY POSTS. 2015 was a great year for social … Continue reading 5 Top Trends in Social Media [2016]
by Brandon Gains June 24, 2016 Follow @brandongainsJune 24, 2016 While traditional desktop email campaigns have been passed over in favor of other marketing channels, mobile consumer behaviors are prompting marketers to reassess and get creative with their mobile campaigns. Taking the lead from top e-commerce brands, we’re going to discuss how to send mobile-optimized … Continue reading Mobile Email Campaigns in 2016 – What You Need to Know
by Jennifer Frances June 24, 2016 Follow @socialbeesmediaJune 24, 2016 In this article we are going to introduce you to some of the best Instagram analytics tools that you have to try in 2016. Why use Instagram analytics tools? With the Instagram algorithm update rolling out this month, it’s crucial to use analytics … Continue reading The Best Free Instagram Analytics Tools In 2016
by Nashaat Quadri June 23, 2016June 23, 2016 Traditional marketing is making a shift toward digital and the trend is getting stronger every year. According to premier research agencies, digital ad spending will overtake ad spending on traditional media such as TV etc. in 2017. So, the next year the total ad spend by the … Continue reading Tips to Design a Strategy for Successful Digital Marketing in 2016
