by Frank Bocchino January 22, 2016 Follow @frankbocchinoJanuary 22, 2016 Ready for one last social media prognostication for 2016? (Yes I know it’s mid-January 2016, but that’s just how I roll. *sunglasses drop in slowly over eyes*) Good, because there are social media trends that are starting and 2016 will see many changes in the … Continue reading Top 3 Social Media Business Trends in 2016 You Need to Know About
Don’t get stuck in an SEO rut in 2016. Columnist Patrick Stox urges you to leap into the unknown and learn something new in order to understand the big picture. Patrick Stox on January 22, 2016 Every year, Google makes changes, and SEOs have to adapt, but 2015 was a fairly uneventful year in the … Continue reading Not Another Post About The Future Of SEO In 2016
by Meaghan McBee January 21, 2016 Follow @ZenContentJanuary 21, 2016 Advancing technology and unsteady organic reach are brewing the perfect storm for innovative digital marketing content. The past few years have seen a boom in creative tactics, including successful strategies like humorous video campaigns and interactive infographics. These experimental methods won’t disappear anytime soon, so … Continue reading 6 Steps to a Zen Digital Strategy in 2016
by ReachCast January 21, 2016January 21, 2016 In the SEO world, change is the only constant. With Google making 500 to 600 algorithm changes every year, it’s important to keep up with what’s new for 2016 and what needs to be left behind. With that in mind, let’s jump right into five outdated SEO habits … Continue reading SEO 101: 5 Bad SEO Habits You Need to Break in 2016
by Eyal Katz January 20, 2016 Follow @eyalk100January 20, 2016 Welcome to your graduation ceremony. You’re ready to move up from being a one trick pony and add more ad networks, exchanges, direct advertisers and ad tech providers to your monetization efforts. That’s the good. The bad is that you also need to manage all … Continue reading Which 5 Ad Servers Will Make You More Money in 2016
by Ciaran Blumenfeld January 19, 2016 Follow @momfluentialJanuary 19, 2016 Marketers take note. Instagram’s visual impact on users has made a big impression, and no matter what your feelings are about it, the trend shows no sign of abating. This year, more than any other, Instagram has become an essential tool for business marketing – … Continue reading How To Start Using Instagram For Business In 2016
Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
by Eric Seal January 18, 2016January 18, 2016 Local search is going to be huge in 2016. We saw last year how Google decreased its Local Pack (the group of featured business pages that show up in the SERPS). The switch from 7 local results to the new Google 3 Pack made serious waves in … Continue reading 3 Ways Local Search Will Explode in 2016 (And 3 Ways You Can Benefit From It)
A new year brings new opportunities to step up your email strategy. Columnist Jose Cebrian offers recommendations to help you reassess your email program and make it shine in 2016. Jose Cebrian on January 18, 2016 It’s a new year, and predictions abound. I’m not interested in passively waiting to see if they come true; … Continue reading Freshen Up Your 2016 Email Strategy
by Chris Bennington January 17, 2016 Follow @cmbenningtonJanuary 17, 2016 I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? I’m assuming your answer was a resounding “No!” … So why do you settle for a dull message that just … Continue reading Brand First, Digital Second. How Digital Marketing Should Change In 2016.
