New benchmark survey shows executives plan to place greater emphasis on solving cross-channel measurement challenges this year. Ginny Marvin on January 26, 2016 The IAB Data Center of Excellence and Winterberry Group have released what both groups say will become an annual benchmark of how digital marketing and media practitioners are focusing their data practices and investments over time. The … Continue reading Cross-Channel Audience Management Is Top Focus For IAB Members In 2016 [Study]
by Brian Zuercher January 26, 2016 Follow @bzuercheJanuary 26, 2016 How are you planning to grow your Instagram marketing in the new year? New Year’s resolutions are one of our favorite past times and traditions. It’s a bit of an ironic tradition in that so many continue to set themselves up for disappointment and frustration. … Continue reading 2016 Social Media Marketing Resolutions
by Miranda Paquet January 25, 2016January 25, 2016 Last week, we announced a new series of virtual workshops and resources for retailers: How to Increase Sales with Email Marketing. As part of this series, we’ll be releasing new worksheets and holding virtual workshops to help you get your email marketing done in as little as … Continue reading Find Your Email Marketing Opportunities for 2016
by Maren Hogan January 25, 2016 Follow @marenhoganJanuary 25, 2016 It’s a new year which means, you guessed it, …resolutions! While many individuals make the general resolutions every year like lose 10 pounds, be more proactive, stop binge-watching Netflix, (Let’s be honest, you won’t keep that one), what about your career? Growing and improving as … Continue reading How to Keep Your 2016 Work Resolution
by Sarah Matista January 24, 2016 Follow @sarahmatistaJanuary 24, 2016 We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms … Continue reading Pay Attention To These Features from Your Favorite Social Platforms in 2016 [Infographic]
by Matt Osit January 24, 2016January 24, 2016 For manufacturers and distributors, the supply chain is one of the best places to look for opportunities to cut costs, recover wasted resources, and increase profits. But what exactly does a lean supply chain strategy look like? What is Waste in the Supply Chain? Waste includes anything … Continue reading Get Lean in 2016: Creating a Lean Supply Chain Strategy
by Leah Spector January 24, 2016January 24, 2016 The year is off to a quick start, and the industry has already seen many noteworthy developments within the social media and social commerce channels. Given the social landscape is constantly evolving, it’s important for all brands to identify trends, strategize on which of those trends they … Continue reading Influential Social Media Trends and Platform Updates to Test in 2016
by Soumya Nair January 22, 2016 Follow @Soumya_M_NairJanuary 22, 2016 Marketing has changed its forms from time to time, depending upon the market and its demands. Marketing in this 21st century has to be easy, smart and trendy. Unlike past, marketers today have lots of tools, tricks and tips that empower them to get high … Continue reading Lead Generation Tools for Trendy Marketers this 2016
by Tim Ash January 22, 2016 Follow @tim_ashJanuary 22, 2016 For a lot of companies, January is a time to step back and plan for the year. If you’re in one of those companies, it’s a unique opportunity to course-correct. It may be the one time you can finally grab a budget for that small … Continue reading 4 Essential Usability Tips for 2016
by Michael Wight January 22, 2016January 22, 2016 You have read plenty of guides on what digital marketing trends are on the horizon for 2016, however there also some deadly mistakes that you need to avoid at all costs if you wish to run a successful digital media campaign in 2016. We look at the … Continue reading Online Marketing in 2016: What Not To Do
