By Louis Foong, Published October 31, 2014 As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know. How has Google changed … Continue reading SEO Rank Correlations and Google Ranking Factors 2014 (Infographic)
By Bryan Evans, Published October 23, 2014 As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught our attention this year. From the sound of your voice to … Continue reading Top Five Public Relations Takeaways of 2014 (So Far)
Content marketing is what all the cool kids are doing these days. And not just any old content marketing, but content marketing that is highly social, super engaging, and successfully drives customers to become not just buyers, but passionate subscribers and brand evangelists for all types of organizations. According to this Demand Metric infographic, content marketing … Continue reading 10 Top Content Marketing Tools for 2014
I have a question for you. Do you want to know what the most affordable and most useful marketing tool is? A tool that can give you potentially the biggest return on your investment by a country mile? And I am being serious. You may be saying “Well duh, of course I want to know … Continue reading The Best Kept Online Marketing Secret Weapon Of 2014
Man, it’s been a rough week for achieving my lifelong goal of knowing nothing about Bitcoin. But at least those who are following it intensely don’t seem to know what’s going on with it, which means my ignoring it is time very well unspent. While some people are debating whether this guy is the Bitcoin … Continue reading Oscars 2014: Or, The Night Real-Time Marketing Didn’t Suck
HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results provide interesting insight into the ongoing evolution of the modern marketing ecosystem. The sixth annual report contains data gleaned from more than 3,500 marketing and sales professionals surveyed, to uncover what … Continue reading 10 Key Takeaways for Modern Marketers from Hubspot’s State of Inbound 2014 (Report)
Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO … Continue reading Highlights from the 2014 Search Ranking Factors Study
We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. Why do we need numbers to make the case? Most marketers realize that rumors of email marketing’s demise have been greatly exaggerated. But there are still skeptics – and … Continue reading 10 Amazing Email Marketing Statistics For 2014
Philadelphia, PA (PRWEB) June 03, 2014A business’ personal brand is its story. Effective branding builds trust and security that leads to long-term sales and loyal customers. Brands distinguish businesses from each other and give customers a reason to choose one company over another. To properly market a business, a strategic company and/ or personal brand … Continue reading 4 Branding Tips That Will Help Market A Business
As you work up to high-concept, artistic, “Big Brand” content, take time to create the ground level content that will convert your social media traffic into REAL traffic. “Instagram envy” is a phrase used by social media and pop culture analysts alike to describe a peculiar phenomenon that’s afflicting our psyches. It’s the desire — … Continue reading Op-Ed: Stop wasting time! Turn your social media posts into real traffic
