By and Jeff Beer March 12, 2023 Do you believe in love at first sight? For a marketer, the phenomenon occurs when what you’re tasked with selling has an immediately identifiable characteristic that you just know will spark people’s interest and attention. For Universal Pictures’s chief marketing officer Michael Moses, it happened at … Continue reading The marketing genius who got you hooked to see ‘M3gan’ and ‘Cocaine Bear’
The art of building a winning MOps organization. Megan Michuda on March 10, 2023 Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year. Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, … Continue reading Moneyball your marketing ops team
Navigating the B2B Marketing Landscape: Expert Predictions for 2023 Vivek Goel / 09 Mar 2023 Personalized, reliable content continues to be the king according to the fundamental B2B marketing principles of recent years. Still, there are now more ways than ever to achieve that objective in the eyes of your audience. Here are the … Continue reading Navigating the B2B Marketing Landscape: Expert Predictions for 2023
AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy by Ray Schultz , March 3, 2023 Newsworthy.ai is partnering with SalesNexus to offer an AI-supported tool for creating sales and marketing copy for emails. The new product, Emailcomposer.ai, uses OpenAI’s Generative Pre-trained Transformer (GPT) model to quickly generate marketing copy, Newsworthy.ai says. … Continue reading AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy
With increased pressure to prove the value of marketing, it’s time to revisit the MMM approach. Jason McNellis on March 2, 2023 Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “triple squeeze,” making everything more expensive. And although marketing budgets, as … Continue reading Marketing mix modeling: A marketer’s guide
Top 10 Digital Marketing Trends To Include In 2023 Strategies Ombir Sharma / 02 Mar 2023 Publishing cute videos, paying for advertisements, buying blog sections, and getting engagement on Facebook was a good way to do Digital marketing once. Now the game has changed drastically. The platforms, integrated technology, users’ behavior, expectations, and business … Continue reading Top 10 Digital Marketing Trends To Include In 2023 Strategies
Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning
By KC Ifeanyi February 23, 2023 When Marian Leitner-Waldman launched her canned-wine company Archer Roose in 2014, she hit on a relatively untapped market at just the right time. Between 2014 and 2016, there was a 125% increase in canned-wine sales, driven by consumers looking for convenience (enjoying a single-serve can versus opening … Continue reading Why this canned-wine company tapped Elizabeth Banks to lead its marketing
Here’s why aligning your organization’s efforts with a focused vision matters and how to develop a differentiating positioning strategy. Brian Kessman on February 21, 2023 at 10:22 In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for … Continue reading Why focus is the way forward for high-performing marketing organizations
TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy
