Tag Archives: Marketing

CFOs split on increasing or cutting marketing budgets

53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting. Constantine von Hoffman on March 20, 2023 Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a … Continue reading CFOs split on increasing or cutting marketing budgets →

How marketing leaders can make diversity work within their teams

Advertisement Industry

Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions. Ruben Ugarte on March 16, 2023 Most businesses are coming to understand the importance of a diverse workforce. Diversity has plenty of benefits, but they need to be made real. In marketing, diversity is not just a good thing … Continue reading How marketing leaders can make diversity work within their teams →

Uncover the latest global consumer attitudes and trends by Digital Marketing Depot

Digital Marketing Strategies

Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs. Digital Marketing Depot on March 16, 2023 at 10:24 am | Reading time: 1 minute Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the … Continue reading Uncover the latest global consumer attitudes and trends by Digital Marketing Depot →

TransUnion expands TruAudience marketing solutions

Marketing Software

The relaunch of TruAudience combines identity and targeting capabilities of TransUnion and Neustar. Chris Wood on March 16, 2023 Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. TruAudience … Continue reading TransUnion expands TruAudience marketing solutions →

AI is used in marketing by two thirds of B2B orgs, Forrester finds

B2B Product Development

Targeting is the top use case, and one third are using chatbots. Chris Wood on March 16, 2023 AI is used in marketing by 67% of B2B organizations, according to the new “Global State of AI in B2B Marketing Survey” by Forrester. More than 70% of respondents plan to “moderately” or “significantly” increase their plans … Continue reading AI is used in marketing by two thirds of B2B orgs, Forrester finds →

3 privacy-centric solutions for marketing compliance

Marketing Compliance

Stay ahead of changing regulations and consumer sentiment with these privacy-centric solutions for marketers. Rico Dittrich on March 16, 2023 Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This year will see a renewed emphasis on regulatory compliance as five additional U.S. states … Continue reading 3 privacy-centric solutions for marketing compliance →

MarTech’s event marketing experts to follow

Marketing Education

Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field. Constantine von Hoffman on March 15, 2023 Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as … Continue reading MarTech’s event marketing experts to follow →

10 Content Marketing Hacks to Boost Website Traffic

Traffic Generation

10 Content Marketing Hacks to Boost Website Traffic Erik Emanuelli / 15 Mar 2023 Are you looking to drive more traffic to your website? Content marketing can be an effective way of doing just that. But how do you get started? Don’t worry. This article is here to help you. It will cover ten content … Continue reading 10 Content Marketing Hacks to Boost Website Traffic →

AI Powers the Next Generation of Personalized Digital Marketing

Digital Marketing Trends

AI Powers the Next Generation of Personalized Digital Marketing Michael Scharff / 13 Mar 2023 Companies worldwide already use AI-powered predictive analytics to anticipate behaviors and onboard and retain customers. By all accounts, investment in AI is paying off. Research by NewVantage Partners shows that 91% of surveyed companies in 2022 were increasing investments in artificial … Continue reading AI Powers the Next Generation of Personalized Digital Marketing →

Rebuilding A Broken Brand Through Smart Marketing & Advertising

Branding Strategy

Rebuilding A Broken Brand Through Smart Marketing & Advertising by Dave Morgan , Featured Contributor, March 9, 2023 We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this: “Our brand had gotten a bit … Continue reading Rebuilding A Broken Brand Through Smart Marketing & Advertising →