Tag Archives: Marketing

5 Benefits of SEO Marketing

For the modern age where everything has an online existence, Search Engine Optimisation (SEO) has become a requirement. There are many benefits to using SEO strategies in your business’s marketing schemes, here are just some of them. Widens Your Audience As a business you ought to have an online presence already; a website for you … Continue reading 5 Benefits of SEO Marketing →

How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis

Online Marketing

Anand Srivastava — April 8, 2020 The world is changing and the time might not seem appropriate to talk about business possibilities and growth. However, we need to understand that the coronavirus crisis will surely pass like some of the other global threats and countries will then turn to potent business opportunities for improving the … Continue reading How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis →

Marketing data overload? Answer 2 questions that will instantly help

Marketing Data

Success means having the answer to why the data matters and next steps are needed to turn it into action. Kip Knight on April 7, 2020 Marketers are continuously dealing with a never-ending tsunami of data from multiple sources and wondering what to do with it all. It’s easy to come down with a bad … Continue reading Marketing data overload? Answer 2 questions that will instantly help →

Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success

Leadership Skills

CMOs starting new roles during the pandemic share how they are reworking the B2B marketing playbook and shifting team talent to meet the changing times. Erica Seidel on April 6, 2020 “I expected to be filling out HR forms and having coffee with people during Week 1. Instead, I was leading significant, cross-company customer communications. … Continue reading Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success →

Marketing during a crisis and a recession

Marketing Challenges

Regardless of how your business has been impacted by current events, your customers are grappling with what’s happening, so your role in their lives will need to adjust. April Mullen on April 2, 2020 With the global spread of COVID-19 we’re now in a recession and no one really knows how long this will last. … Continue reading Marketing during a crisis and a recession →

How to Move Quickly into a Digital Marketing Strategy

Digital Marketing Strategies

Dan Moyle — April 2, 2020 We’re living in an unprecedented, unsettling time. And one of the things we’re all thinking may be, “Business needs to move forward, but how will that look?” If you’re looking for ways to accelerate your business right now and struggling to find those offline leads that used to drive … Continue reading How to Move Quickly into a Digital Marketing Strategy →

What are the differences between B2B marketing automation platforms?

B2B Marketing

Here’s what you should look for when making comparisons between marketing automation solutions. Pamela Parker on March 30, 2020 Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital … Continue reading What are the differences between B2B marketing automation platforms? →

Digital Marketing Trends From the Customer’s Perspective

Digital Marketing

Kristin Zhivago — March 29, 2020 There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you … Continue reading Digital Marketing Trends From the Customer’s Perspective →

As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever

Digital Transformation

John Lincoln — March 29, 2020 As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging … Continue reading As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever →