Tag Archives: Marketing

Instagram Marketing for Dummies: Unique Aspects of This Social Platform

Instagram Marketing

Angela Hausman, PhD July 16, 2020 Courtesy Salesforce Canada Social media marketing requires a sustained effort to reach your target marketing using their preferred channels while adapting content to fit the rules, norms, and optimization strategies that work in each platform. Adding a new social network to the mix relies on having sufficient bandwidth and … Continue reading Instagram Marketing for Dummies: Unique Aspects of This Social Platform →

How AI and video marketing can work together in the time of COVID

Video Marketing

Selling luxury real estate remotely using AI and video. Rodric Bradford on July 15, 2020 “While early adopters of AI are still bullish, their competitive advantage may be waning as barriers to adoption continue to fall and more creative use of the technology grows.” Those are the words of Deloitte AI Institute Principal Nitin Mittal … Continue reading How AI and video marketing can work together in the time of COVID →

How to Develop a Successful Marketing Mix Strategy for Your Small Business

Marketing Strategy

Nouman Ali July 14, 2020 The marketing mix strategy is essential to the success of any business. A well-researched marketing mix strategy differentiates your product and service from the competitor. In this article, we will discuss ten steps for you to develop a successful marketing mix strategy for your small business. However, before we jump … Continue reading How to Develop a Successful Marketing Mix Strategy for Your Small Business →

Affiliate Marketing Hack for Bloggers: Making Money from Launch Jacking

Affiliate Marketing

Steven Imke July 10, 2020 Launch jacking is an affiliate marketing strategy where a business can take advantage of a new product launch and write a review or blog post about their experience with the product. If your review answers the readers’ questions and convinces them to click on your Call to Action, they are … Continue reading Affiliate Marketing Hack for Bloggers: Making Money from Launch Jacking →

9 Startup Marketing Strategies That Drive Leads and Keep You Under Budget

Leads Generation

Erika Giles July 8, 2020 The marketing strategies you begin using when your business is a startup determine the growth your business will have. To make sure you have steady growth, you need to create a marketing budget and allocate funds to the right marketing channels that attract customers to your business and create a … Continue reading 9 Startup Marketing Strategies That Drive Leads and Keep You Under Budget →

How to Ensure Smart Usage of Digital Marketing During COVID-19

Digital Marketing Strategies

Rahis Saifi July 7, 2020 “Intelligence is the ability to adapt to change” – Stephen Hawkins. These words said by the famous scientist feel even more important during this COVID-19 pandemic. Businesses all over the globe have been significantly impacted due to the epidemic. However, it has also taught us that doing our jobs from … Continue reading How to Ensure Smart Usage of Digital Marketing During COVID-19 →

How to Apply a Test and Learn Approach to Your Digital Marketing

Digital Marketing

Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing →

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