Tag Archives: Marketing

How to Create a Video Marketing Strategy That Works

Rick Kranz October 16, 2020 Individuals consume content in different ways daily. Video is one of the options that entrepreneurs use to share information and its popularity is on the rise. The reason is partly that people love videos, which is why most of them spend much of their time on such content. As such, … Continue reading How to Create a Video Marketing Strategy That Works →

What a long, strange year in digital marketing

Digital Marketing

Looking back at the changes forced on B2B and consumer marketing strategies. Kim Davis on October 15, 2020 “It has been a strange year, because there are bright spots. We’ve gotten a tremendous tailwind for our business, because people are moving online and learning about new marketing strategies. But at the same time, this is … Continue reading What a long, strange year in digital marketing →

What your CMO needs to hear about agile marketing

Marketing Tools

Here’s what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed. Stacey Ackerman on October 14, 2020 While your marketing team may be all jazzed up about agile, your CMO may need a little more … Continue reading What your CMO needs to hear about agile marketing →

The COVID-19 Digital Marketing Reset

Digital Marketing

Jon-Mikel Bailey October 13, 2020 2020 has been some year, huh? I’m certain that everyone has at least one tragic story to tell, maybe a relative who got sick, or a friend who lost a job or had to shutter a business. It’s been tough for many of us. Your customers are looking at everything … Continue reading The COVID-19 Digital Marketing Reset →

Consumers Spend Less As Affiliate Marketing Takes Another Hike

Affiliate Marketing

Consumers Spend Less As Affiliate Marketing Takes Another Hike by Laurie Sullivan @lauriesullivan, October 13, 2020 Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school. … Continue reading Consumers Spend Less As Affiliate Marketing Takes Another Hike →

Processes for Managing Your Marketing Remotely

Marketing Strategy

Saher Shohdan October 10, 2020 Image credit: Unsplash Entrepreneurs lay the utmost importance on effective marketing and for a good reason. Marketing is the core medium of communication between your startup and customers. Through marketing, the needs and wants of customers are identified and reciprocated through appropriate branding and advertising to fulfill those demands. As … Continue reading Processes for Managing Your Marketing Remotely →

How to Improve Client Engagement With Email Marketing Automation

Email Marketing Automation

Sam O’Brien October 10, 2020 Communication is the key to lasting customer and client loyalty. It’s essential, therefore, that businesses make themselves accessible to consumers in numerous ways – whether it’s through engaging insurance cold calling scripts, social media, or phone systems for small businesses. Customers expect that when they buy goods and services, their … Continue reading How to Improve Client Engagement With Email Marketing Automation →

Lowest Search Marketing Expo rates end soon

Search Tools

Register by next Saturday, October 17, to lock in Super Early Bird rates and enjoy up to $200 off day-of prices! Lauren Donovan on October 9, 2020 at 10:28 am Finish 2020 strong and head into the New Year primed for search marketing success: Attend SMX online, December 8-9, for actionable tactics to drive awareness, … Continue reading Lowest Search Marketing Expo rates end soon →

Aligning sales and marketing in the manufacturing sector

Sales Strategy

Helping industrial clients understand the need for sales and marketing to align around technology. Kim Davis on October 9, 2020 at 11:38 am With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment … Continue reading Aligning sales and marketing in the manufacturing sector →