Sumeet Anand December 10, 2020 When it comes to B2B marketing, email is one of the most effective mediums to reach out to your target audience. In fact, B2B marketers say that email newsletters are the most effective type of content for nurturing leads. Furthermore, 78% of businesses consider email marketing vital for their success. … Continue reading 6 Tips On How to Boost Your B2B Email Marketing Efforts
Jon-Mikel Bailey December 10, 2020 Back in the day, I used to talk endlessly about Utility Content, content marketing that solved a problem for the user. Your content should entertain, inform, or educate. It should serve a purpose. All of that still matters but these days we need to also focus heavily on search intent. … Continue reading Search Intent, Content Marketing, and B2B SEO 2021 Priorities
Angela Hausman, PhD December 10, 2020 Social media is a powerhouse in the marketing world; both effective and reasonably priced. Since the eruption of digital marketing in the past 10 years, companies shift more of their marketing budget to social media and using the community built across social media platforms to engage people and beat … Continue reading Super Simple Social Media Marketing Tips to Beat Your Competition
Irish Abedejos December 8, 2020 Having your audience at the forefront of all of your activities is the secret to effective marketing. Email marketing is just one digital marketing technique focused on sending emails and building relationships with consumers and prospects. A successful email marketing campaign turns prospects into customers and turns first-time buyers into … Continue reading How to Add More Value to Your Email Marketing
Chanakya Kyatham December 8, 2020 It’s true to say that most business people prefer using email over other channels, making email marketing one of the most effective ways to market an eCommerce business, whether this is done in house, or by external affiliates. B2B audiences love email as a marketing tool as it provides a … Continue reading 5 Email Marketing Tips for B2B Ecommerce Companies to Get More Leads
Jillian Collins December 7, 2020 Do you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by … Continue reading Marketing Matters: Why It’s Time to Put Gen Z to Work
Jess Rozario-Ospino December 7, 2020 Video is the most engaging form of content, and with good reason. With more and more brands moving their business online, video continues to be instrumental in helping them stay relevant, and connected. What’s more, video levels the playing field for small businesses by providing visibility in the same space … Continue reading 5 Holiday Video Marketing Ideas to Stay Connected from Afar
Matt Janaway December 4, 2020 Marketing is an ever-evolving industry with new trends and innovations emerging as customer needs, behaviour and demands change. As each new year end approaches, marketing teams globally start planning for the next, calculating their budgets, and developing strategies that will increase their reach the most. But throw a global pandemic … Continue reading Top Digital Marketing Strategies for 2021
Ashley Sefferman December 5, 2020 Almost everything in our digital world was questioned, if not flipped upside down, this past year. What hasn’t changed is the conversation around mobile marketing metrics. By and large, the typical mobile marketing reporting dashboard looks the same as it did eight years ago: Revenue is king, downloads are queen, … Continue reading 6 Essential Mobile Marketing Metrics
Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds by Ray Schultz , December 4, 2020 The discipline of customer marketing has undergone a shift during the COVID-19 pandemic, judging by State of Customer Marketing, a study by customer engagement firm Influitive. In 2017, the top activities conducted by marketing teams were customer … Continue reading Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
