Hi, Welcome Welcome back With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology. Constantine von Hoffman on August 24, 2023 With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to … Continue reading AI-powered martech: This week’s releases and research
Google To Comply With The Digital Services Act by Laurie Sullivan , Staff Writer @lauriesullivan, August 24, 2023 Google plans to share more insights into how targeted ads are served to users in the European Union (EU) and expand the ads transparency center — all based on its need to adhere to online content rules and … Continue reading Google To Comply With The Digital Services Act
By Yasmin Gagne August 24, 2023 This week, contributing writer Shalene Gupta came on to the Most Innovative Companies podcast to discuss the results of a new study from Deloitte about workers’ desire to return to the office. Surprise, surprise– though many CEOs in the financial industry want their workers to go to the … Continue reading Why most managers don’t want to come back to the office full-time
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience
Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact by Laurie Sullivan @lauriesullivan, August 24, 2023 Global advertising spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024 — but just five companies will carry the weight. 2024 will become the … Continue reading Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work. Ali Schwanke on August 24, 2023 Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. … Continue reading Doing more with less: How marketers can make content go farther
Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly. Chris Wood on August 23, 2023 Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that … Continue reading How to get more ROI from your ABM tech
Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful. Constantine von Hoffman on August 23, 2023 Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for … Continue reading What brands and retailers need to know about RMNs
Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023 In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies
Gartner: Generative AI Once Again Shaking Up Marketing Departments by Laurie Sullivan @lauriesullivan, August 23, 2023 Despite risk-management challenges, 14% of 405 senior marketing technologists participating in a Gartner survey said they have invested in tools based on generative artificial intelligence (GAI), but another 63% said they plan to do the same within the next … Continue reading Gartner: Generative AI Once Again Shaking Up Marketing Departments
