Hi, Welcome Welcome back By Associated Press August 25, 2023 LOUISVILLE, Ky. (AP) — Auto workers have voted overwhelmingly to give union leaders the authority to call strikes against Detroit car companies if a contract agreement isn’t reached. The United Auto Workers union said Friday that results are still being tallied, but so far … Continue reading Auto workers vote to authorize strike against General Motors, Ford, and Stellantis
Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in. Katie Robbert on August 25, 2023 Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. … Continue reading Preparing for marketing mix modeling: What you need to know
Building an E-commerce Store on WordPress: A Step-by-step Guide Image source: Dreamstime Stock Photos & Images The online platform not only offers you a wider customer base but also provides convenience in transactions, better consumer interaction, and detailed customer behavior insights. A physical store limits you to local footfall; digital presence, on the other hand, … Continue reading Building an E-commerce Store on WordPress: A Step-by-step Guide
Instacart Files For IPO, Lists On Nasdaq Under CART by Laurie Sullivan @lauriesullivan, August 25, 2023 Maplebear — which does business under the name of Instacart — filed for its initial public offering (IPO) on Friday, with expectations that shares will start trading on the Nasdaq next month under the ticker CART. The San Francisco-based … Continue reading Instacart Files For IPO, Lists On Nasdaq Under CART
Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal. Kim Davis on August 25, 2023 “We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from … Continue reading Martech vendors need to engage year-round, not just at renewal time
Ad Tech Rediscovering Ukraine At IT Arena This Fall by Dave Morgan , Featured Contributor, August 24, 2023 One of the world’s most important technology events, IT Arena, will be kicking off in Lviv, Ukraine on Sept. 29. The three-day conference will be celebrating its 10th anniversary. This year’s event is particularly important as it … Continue reading Ad Tech Rediscovering Ukraine At IT Arena This Fall
By Michael Grothaus August 25, 2023 It’s been another bad week when it comes to layoff announcements. First, Juul said it was cutting nearly 30% of its workforce. Now, T-Mobile has followed suit, announcing that it plans to cut 5,000 jobs by the end of next month, reports NPR. The job cuts will affect … Continue reading T-Mobile will lay off 5,000 U.S. workers in corporate and tech roles
Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4. Constantine von Hoffman on August 25, 2023 This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we … Continue reading How to use the UA 360 features available in GA4
The Risks AI Poses For Small Businesses That Automate Too Quickly ValueWalk / Aug 24, 2023 In a time where artificial intelligence (AI) and automation is witnessing widespread adoption, the underlying risks are often overlooked, as companies seek advanced technology to improve business-related protocols and upscale productivity. Now, as a growing number of small … Continue reading The Risks AI Poses For Small Businesses That Automate Too Quickly
Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data by Joe Mandese @mp_joemandese, August 24, 2023 Omnicom this morning announced it is expanding its data-sharing relationship with “commerce media” platform Criteo to include “digital shelf data and insights” from Criteo’s retail media network. The companies said Omnicom is the first holding company … Continue reading Omnicom Stikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data
