Hi, Welcome Welcome back What marketers in retail need to do to avoid disappointing holiday sales this year. Kim Davis on August 23, 2023 Current predictions have 2023 global holiday online sales set to reach around $ 1.2 trillion compared with $ 1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to … Continue reading Holiday online sales likely to remain flat YoY
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Can generative AI master emotional intelligence?
By Mark Sullivan August 23, 2023 Welcome to AI Decoded, Fast Company’s weekly LinkedIn newsletter that breaks down the most important news in the world of AI. If a friend or colleague shared this newsletter with you, you can sign up to receive it every week here. Generative AI’s next frontiers include emotional intelligence and advanced … Continue reading Can generative AI master emotional intelligence?
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV’s chief ad sales officer, to … Continue reading DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
The martech revolution: Making deeper customer connections in a digital world
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles. Gene De Libero on August 23, 2023 In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. … Continue reading The martech revolution: Making deeper customer connections in a digital world
India is the first country to land at the Moon’s south pole
NASA confirms the presence of ice at the moon’s poles They could be harvested for moon bases in the future. Mariella Moon Contributing Reporter Updated Thu, Aug 8, 2019 There’s water ice on the surface of the moon, a team of scientists has confirmed, and future expeditions could harvest it for human settlements. They used … Continue reading India is the first country to land at the Moon’s south pole
For ABM marketing, don’t get lost in technology
Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech. Chris Wood on August 22, 2023 Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The … Continue reading For ABM marketing, don’t get lost in technology
Ibotta Shifts To Brand-Awareness Spending
Ibotta Shifts To Brand-Awareness Spending by Sarah Mahoney , Staff Writer @mahoney_sarah, August 21, 2023 The following was previously published in an earlier edition of D2C Insider. Rising grocery prices have given Ibotta, the decade-old savings platform, a new way to look at marketing. The Denver-based company has been rebalancing its brand-versus-demand budgets, hoping to build … Continue reading Ibotta Shifts To Brand-Awareness Spending
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube. Nicola Agius on August 22, 2023 Connected TV (CTV) advertising broke records after ad spend reached $ 1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies … Continue reading CTV ad spend hits record-breaking $1 billion in June
Sustaining an Organic Link Structure: Guide to SEO Success
Sustaining an Organic Link Structure: Guide to SEO Success Nate Nead / Aug 22, 2023 The right natural link structure can make all the difference in SEO success. No longer is it just a matter of quantity; quality organic link building is what really counts. In order to get ahead, businesses need to gain an … Continue reading Sustaining an Organic Link Structure: Guide to SEO Success
IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content by Laurie Sullivan @lauriesullivan, August 22, 2023 Measure, calibrate, and optimize are part of a new strategy outlined in a white paper from Integral Ad Science released Tuesday. For advertisers it has become a critical part of managing media quality for campaigns. More … Continue reading IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
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