Hi, Welcome Welcome back Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share. Constantine von Hoffman on August 31, 2023 The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? … Continue reading Is martech the solution to the Hollywood writers’ and actors’ strike?
Latest Posts
Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy
Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy by Wendy Davis @wendyndavis, August 23, 2023 Advocacy groups on Wednesday renewed their call for the Federal Trade Commission to investigate whether YouTube was serving behaviorally targeted ads to children under the age of 13. “Ultimately, only a body with investigative authority, such as the … Continue reading Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy
ChatGPT goes enterprise and other AI martech releases this week
Here are the AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on August 31, 2023 Here are this week’s AI-powered marketing technology releases: OpenAI‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. … Continue reading ChatGPT goes enterprise and other AI martech releases this week
The Science Behind A Winning Marketing Plan: Harnessing Data
The Science Behind A Winning Marketing Plan: Harnessing Data by JoAnne Gritter , August 23, 2023 Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected and analyzed requires constant revision to an organization’s best practices. Consider that as of 2012, 2.5 exabytes of data … Continue reading The Science Behind A Winning Marketing Plan: Harnessing Data
Supreme’s creative director Tremaine Emory departs, alleging ‘systemic racism’
By Elizabeth Segran August 31, 2023 After only a year and a half, Tremaine Emory is leaving his position as creative director at the streetwear giant, Supreme. In his resignation letter, he said he believed that “systemic racism was at play within the structure of Supreme.” Supreme was founded by James Jebbia 29 years … Continue reading Supreme’s creative director Tremaine Emory departs, alleging ‘systemic racism’
Dominate the inbox with your free 46-point email marketing checklist by Ignite Visibility
Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist. Ignite Visibility on August 31, 2023 Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can … Continue reading Dominate the inbox with your free 46-point email marketing checklist by Ignite Visibility
15 Best Bitcoin Gambling Sites in 2023 – Compare Crypto Gambling Sites
15 Best Bitcoin Gambling Sites in 2023 – Compare Crypto Gambling Sites Alan Draper / Aug 31, 2023 Crypto gambling sites are becoming increasingly popular. Some of the offered perks include instant deposits and withdrawals, anonymous accounts, and huge welcome packages for new players. But sifting through the myriad of providers can be both … Continue reading 15 Best Bitcoin Gambling Sites in 2023 – Compare Crypto Gambling Sites
Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success
Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal. Kim Davis on August 30, 2023 Just a week ago, Angie Judge, CEO of Dexibit, a platform that provides data and analytics for visitor attractions, lit a fire on LinkedIn. She had canceled a SaaS subscription the … Continue reading Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success
45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2023 Accenture earlier this year released research in partnership with Pinterest that analyzed the state of the advertising market, its upcoming challenges and how prepared advertisers are to face them. The research found that that … Continue reading 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
GA4 is still stressing out marketers: Here’s why
Despite a year’s notice, a lot of companies put off the GA4 migration until the last minute. Now they’re trying to understand how to use it. Constantine von Hoffman on August 30, 2023 Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, … Continue reading GA4 is still stressing out marketers: Here’s why
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